10 Article Marketing Tips

This post is part of our 68 Traffic Tips day. To find the complete list when we’re done, see the original post. Be sure to subscribe to get a weekly round-up of our daily traffic tips.

1. There’s two types of article marketing, high profit and high link value. To maximize exposure and be considered a thought leader, you want to do a lot of the first type, in order to get noticed by people who can offer the second type to you.
2. In high link value article marketing, you’re attempting to get your articles published in as many venues as possible that are noticed by search engines.
3. In high profit article marketing, you want two things. First, to be published in ezines. Second, for the high link value articles you’ve written to be noticed by editors on major publications, so they can invite you to write as part of their small, exclusive bank of expert writers. Some of these publications have tens of thousands, even millions of subscribers.
4. In high value article marketing, you can worry about things like anchor text (what words are used when linking to a page) or other issues that associate your content or site with a given keyword, but don’t obsess. Search Engine Optimization (SEO)  in article marketing is secondary. The primary goal is the same as the primary goal always is – make more sales. Don’t lose sight of this in the name of SEO.
5. If you’re having trouble coming up with a topic to write about, start with your product. What problem does it solve? What are people who have that problem typing into search engines?
6. The number one thing to worry about when writing an article isn’t the title, the resource box, the keywords, the links, or even the content. It’s how many people that article can reach, followed by what percentage of those people can be persuaded to take your most desired action after reading it.
7. If you don’t like to write, record yourself talking about the issue for three to five minutes, then send it to be transcribed. Clean it up and you have an article.
8. Try and tie your tip to breaking news when you can. If you can’t get an editor to publish it quickly enough, post it to your blog first.
9. If you’re trying to leverage search results to your site, post articles to your site first. Then the article on your site is the original, and every one else’s is the duplicate.
10. If you want to leverage the search power of another site that has a better chance of capturing a top ten ranking than your site, publish your article at that site first.