Thursday February 09, 2012 9:42:07 am (Pacific)

10 Reasons Why Your Search Strategy Could Get You Dropped or Banned

These are just the ten top reasons. There are hundreds more, believe me.

  1. You pulled the keyword you want out of your backside and failed to do true keyword research.
  2. You’re trying to rank for one “holy grail” keyword when you could get listed for hundreds
  3. You’re using a static site to compete in a dynamic content world.
  4. You don’t have enough quality links pointing to your site.
  5. Your keywords don’t appear in your content, nor is there any external relationship between your site and that keyword.
  6. You’re shooting for too many keywords that are not closely related – when the search engines tried to classify you they just gave up.
  7. Your code is unreachable or unreadable.
  8. Your content does not grow or update, ever.
  9. Your site is built for search engines, not people, so even when you do get traffic they click away.
  10. You haven’t been monitoring your competitors, or at the very least, your own fluctuations in the search engines, and while your site is fine, someone else’s is better.
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Tinu Abayomi-Paul is the CEO of Leveraged Promotion, a member of the Network Solutions Social Web Advisory Board, and Editor of Women Grow Business. Her website promotion company specializes in reputation management, and building traffic systems for business. You can find her on Google+ and Twitter.

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