These are just the ten top reasons. There are hundreds more, believe me.
- You pulled the keyword you want out of your backside and failed to do true keyword research.
- You’re trying to rank for one “holy grail” keyword when you could get listed for hundreds
- You’re using a static site to compete in a dynamic content world.
- You don’t have enough quality links pointing to your site.
- Your keywords don’t appear in your content, nor is there any external relationship between your site and that keyword.
- You’re shooting for too many keywords that are not closely related – when the search engines tried to classify you they just gave up.
- Your code is unreachable or unreadable.
- Your content does not grow or update, ever.
- Your site is built for search engines, not people, so even when you do get traffic they click away.
- You haven’t been monitoring your competitors, or at the very least, your own fluctuations in the search engines, and while your site is fine, someone else’s is better.
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