Four of the Five Search Engine Benefits to Article Marketing
From the Desk of Tinu Abayomi-Paul
You've probably heard by now that article marketing can help you build
links back to your site. But there's a lot more to it than that, and
knowing the details can help you plan better articles that bring
you more search engine benefits for essentially the same amount of
work. Here are four of the top five.
1- The One-Way Link of a Resource Box backlink is More Powerful.
A link from a site that you're not linked back to has more value than
one where you may be required to, simply because changes in the way
search engines rank sites include an adjustment for exchanged links.
The logic is that this would make the voting power of a link that
points in one direction weigh more heavily than one that is traded. In
theory, this makes it easier for sites that have earned link popularity
to get more credit than those who have bought or traded for it.
Of course, over time, this effect may be adjusted and partially
dampened so that articles that are just being submitted to resources
with no editorial process will count less than those that do.
2- Article Resource Box Links Back to You Are Relevant
If you write articles that stay on the topic of your site, the page
where your article appears is more effective as a page that links back
because it is more relevant. Again, depending on the search engine, the
more topical the environment where you are linked, the more credit your
site gets for the link itself, particularly if you're submitting to an
online directory which allows you to make use of anchor text linking.
There are a few little changes you can make that will make your links more relevant
than 90% of the links in other articles.
3- Many of Your Articles Appear on Pages with High Google PR
Google Page Rank is typically not something to get in a frenzy over,
but it does have a relevance that can affect your bottom line for
several reasons.
First, on the occasions that Google Page Rank can help you get better
search engine positioning, this can bring you more targeted traffic,
which can lead to more sales.
Second, if links from sites with higher page rank get are being
spidered more frequently than your site, your link on these sites can
also get is crawled faster, which can give you a competitive edge when
your content get included more rapidly as a result.
4- These links back to your site are permanent.
That means that instead of buying a link on a site that appears there
for three months and disappears, you are getting a free, topically
relevant link pointing back to your site that may be archived, but not
dropped. This means that over time, if you submit articles on a regular
schedule, each effort towards publication is building on last week's
exposure, helping you brand yourself and your company, as well as build
a strong link campaign pointing back towards your site that is free.
As the quality of your articles improve, you can also get qualified
leads from the process, an increase in traffic and sales, and
publication in resources who have stronger brands than you do, which
you may then leverage for additional exposure.
Want to know the Fifth Search Engine Benefit to Article Marketing and Promotion? I won't even speak about it in public, because
it's that powerful.
Many have tried and failed to use this leverage to get better rankings
for their sites-- but I cracked the code.
And I'll tell you what this special
benefit
is when you subscribe to the Zero Cost Traffic Ezine -- as a free gift, you'll get my exclusive Article Secrets series.
But before you sign up, I want you to know that I want to teach you how to get the maximum benefits out of Article Marketing
for your business - the search engine benefits are barely the tip of
the iceberg.
As far as I'm concerned? As great as they are, they're
merely side effects, icing on the most delicious cake you could ever
taste - and without the calories!
By writing articles and distributing them with free reprint rights, you can widen the exposure of your business, no matter what market you're in.
You can also use articles to:
- Get Permanent One-Way Links back to Your Site
- Brand Yourself or Your Company
- Get In Front of Your Prospects at Any Point in Their Buying Process
- Create An Additional Stream of Income from Impulse Buyers
- Increase Targeted Traffic to Your Site
- Get Your Leads to Pre-Qualifiy Themselves as a Lead
- Attain Higher Visibility for Your Site
- Become Regarded as THE Expert in Your Field
The free mini-course you'll get will give you more information showing your how this has worked
for other businesses online, and how this can work for you.
On the confirmation page, you'll be able to read a little more about my story,
and see some of the proof showing how effective my results have been for article promotion.
Simply
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