Archive for September 16th, 2004

Traffic Thursdays: Sales from Articles : Part Five – The Resoure Box

Thursday, September 16th, 2004

The Resource Box ties this all together.

When you read an article online, at the bottom you’ll find a few lines about the author. Here’s the goldmine, and the reason people give away free information.

You have normally five lines to share your link, brand yourself, talk a bit about your site or products and deliver a disguised sales pitch – which is the invitation to come to your site.

In this area, I link to include my email subscribe link, my feed link if there is enough room, and the link to the landing page I created for this article if there isn’t. I also include a wacky saying about myself (that’s how I brand myself as the crazy free traffic chick) or the statement that will pique curiosity and make them beat a trail to my stie.

For your own purposes with this model, here’s what you should include, in third person.

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Traffic Thursdays: Sales from Articles : Part Four : How this Works

Thursday, September 16th, 2004

Here’s how it should go, if this is done correctly.

You’ll submit your articles to sites and ezines.

Your article gets picked up by some web sites and newsletters.

Your prospect reads the article in the already targeted resource, and search engines pick up the link. Both follow back to your site. (For your prospect, it may only be a certain percentage of people who read it, but this is good because that person must have a high interest to make the subconscious decision to click your link.)

The page at your site converts the prospect to a subscriber and gets a new page into the search engines that has dozens, (or hopefully hundreds) of sites linking back to the article. This is the page with the high-traffic, low-competition keyword, so the plan is that the combination of links and a the content of the page will result in higher rankings. – if not, it’s performed its primary function, which is to convert readers of your article from other sites.

The prospect-turned-subscriber sees your sales page. (In my experience, this is often 33% – 66%) of people landing on the page. If only 3% convert to the sale immediately, that’s great. And if not, they are still a subscriber and you’ll have the chance to sell them that product, or one that they are interested in later.

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Traffic Thursdays: Sales from Articles : Part Three – Making Your Site Ready

Thursday, September 16th, 2004

Part Three: Making Your Site Ready for the Traffic

This is where the high traffic keyword comes in.

First get the form you use to get a subscriber configured at your site. It should be an autorepsonder program that will re-direct the prospect to your sales page as confirmation. If you don’t have one, then you can use a Remotely Hosted: Form Processor – just make sure you pick one that returns the visitor to a page at your site.

With the remotely hosted option, there is, of course, always the danger that they won’t come back. Just be sure and make it clear that they’ll be subscribed to your ezine, because that’s what the form is for.

I’d suggest you get one that resides on your server and will direct the prospect to a page of your choosing. I believe the one on this page does the trick but I haven’t tested it, so don’t quote me.

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Traffic Thursdays: Sales from Articles : Part Two – Write Your Article

Thursday, September 16th, 2004

If you can write content for your web site, you can write an article. If your hired writer can write content for your web site, you can hire them to write your article, and have them give you the rights to it, just like they do with your site. Just turn this information over to them when you’ve got the rough outline.

The fastest way to write an article is to write a top ten. If your article solves a problem, it can be a how-to “How to Find the Rarest Britney Spears posters”:. If your article shows easier ways to do something, it can be “the top ten ways to…”The Top Ten Ways to Use The Fame of Britney Spears to Enhance Your Business”. Or, If it is one of those “there should be a book about” you can make it a ten steps – “Ten Steps to Get Your Kids to Stop Listening to Britney Spears”.

Take that idea and go to TopTen.org and scroll down to Create A Nugget, which will take you to this page.Select the top ten list and you’ll come to a page that gives you a really easy template for creating your article.

If you don’t have ten steps, you can use five, or eight, it doesn’t matter (unless you’re going to submit to topten.org).

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Traffic Thursdays: Sales from Articles : Part One – Your Topic

Thursday, September 16th, 2004

Part One of this step is Choosing Your Topic, otherwise known as “What the Hell Am I Going to Write About?”

With choosing your topic, you want to strke a balance between writing about a popular topic and not writing about the same thing everyone else is writing about. For example, I sometimes write a lot about Google, RSS Feeds and Yahoo, and Alexa Internet.

Now, a lot of people write about Google, or Yahoo, here and there about RSS Feeds, and not so much about Alexa. But I picked those three topics because they are things people want to know about. Then I took those topics and illustrated how I solved a problem I had or a challenge I was facing with one of those topics.

So get out a piece of paper (or launch a text file), and put at the top, the heading “There Should Be a Book About” and think of topics related to your product, service or web site that has to do with that title. Then write down five things you think there should be a book about.

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Traffic Thursdays: Steps I Use to Get Traffic from Articles to Convert

Thursday, September 16th, 2004

Anyone can tell you that writing articles will help your search engine traffic if you do it correctly. It’s an easy concept to grasp, provided you have people to explain it to you properly. Personally, I only put my minor keywords in articles that are on other people’s sites – my major keywords are on the pages that the search engines land on.

With the method I’m about to show you, which is similar to the garden path method I showed you earlier, you’ll get an overview of the methods I use to get traffic that buys from my articles and artilcle series.

Back with step one in a few minutes.

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