Archive for January, 2005

Would You Change Your Home Page for a month for $1000?

Here’s a giveaway that will give you a thousand dollars on a gift certificate in exchange for changing your home page for 90 days. Given the recent research that most surfers find a search engine and just stick with it, this is a smart promotion.

It doesn’t say where you’d be able to spend your certificate cash though, just a vague reference to the types of things you can buy online with it.

Empower Search.

Webmaster Wednesdays :: Article of the Day

Today’s article of the day (read, a tip that doesn’t feature my own yammering) isIs Your Website Content Worth Reading or Obvious Search Engine Bait. I think this quote of the article speaks to the important points all by itself, but you should click through and read the entire article for yourself as well.

“Many people are putting article directories on their sites these days. Having a set of articles on your site is great for building credibility and making more sales, if you do it right.

But as is always the case, I see people taking that to the extreme and missing the point entirely. Now I see some webmasters completely emptying out the big article directories like GoArticles.com to put hundreds or even thousands of articles on their sites.

(more…)

Google Tuesdays : Google Tool of the Day

If you haven’t figured out how to do with your web stats or web log information, if your host doesn’t give you access, or you just plain want a proper notification, test out this tool written up on MasterNewMedia.org : How To Be Notified When Google Indexes Your Site: GIN Google Index Notification Tool – Robin Good’s Latest News.

More Google Rumors from The Guardian | Google wants to offer cheap phone calls by broadband

This post reports the rumors in the previous post as if the rumor was fact. Guardian Unlimited | The Guardian | Google wants to offer cheap phone calls by broadband

One question – if Google Execs were unavailable for comment, where did the quote come from? Isn’t it the basis of the news story? Shouldn’t a reliable source be alluded to? Or did I miss something?

Google AdWords API to be Released to AdWords Advertisers – Search Engine News Journal

� Google AdWords API to be Released to AdWords Advertisers – Search Engine News Journal:

“What this will allow is the greater flexibility in managing ones AdWords campaigns, allowing advertisers to write very customized applications to control an infinite number of possibilities with price fluctuations. The possibilities are endless with this, competition, creativity, technological wits and PPC smarts will all come into play. It should make for an interesting future for the PPC industry.”

Google Tuesdays : Blog Post Rekindles Google Browser Rumor

Here’s the continuation of Google Tuesdays. Had some technical issues with Blogger earlier today.

Micro Persuasion: Blog Post Rekindles Google Browser Rumor

Reactions to the Pew Study on Search Engine Users

Reactions to the Pew Study on Search Engine Users: “In other words, a large population of on-line users don’t use the web like those of us who practically spend our lives on-line do. This is no surprise. There are a lot of people who just check their e-mail, maybe read a bit of news, and then go back to their real lives.

Where’s the surprise here? ”

I don’t know why that’s surprising. If your primary market is other internet marketers, then you should be targeting the way power surfers search. But even if you are going after novices in some other niche market, if you go after the phrases that are easier to get, even though only a few regular surfers use them, you’ll still get far more leads than you would by going for the general search.

(more…)

Many Internet Users Can’t Distinguish Ads from Search Results

Experts Available to Discuss Survey Claiming Many Internet Users Can’t Distinguish Ads from Search Results: “only 1 out of 6 Internet search engine users can distinguish between paid advertisements and impartial search results”. That’s from the survey I mentioned earlier.

Well, there’s a commercial for Overture and Google Ads if I’ve ever heard one.