Archive for May, 2005

Just as soon as I spoke on it – Google Page Rank Update

Google came around and finished its update. Page Rank looks as if it’s coming back. It wasn’t a new implementation as I suspected, nor was it a major update… as you’ll see in the comments from yesterday’s post, Google Guy said the changes were minor and of course, they are.

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It’s Baaack

I had a few questions about this via email, so I thought it warranted a quick post.
For a few days, the Anniversary Special is back as the Get Them All Special – 60% off my collection of books about Blogging and RSS.

What’s In It?

1. Marketing Success with RSS – just over 100 pages. Assumes you have the knowledge to at least create an RSS or Atom file, or that you use My RSS Creator or your blog to generate your feed.

This book will help you set up your feed to draw the best traffic and get the most search engine leverage out of your feed. Currently retails for $47 – Read More here.

2. The Google Blog Connection, with updates – a shorter book with just as valuable information – with it, you’ll learn not just where to have your link to be spidered within 24 hours, but how to know how to do this for any other site.Currently retails for $47.- Read More here.

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So What’s Up With Google Page Rank?

I can neither confirm nor deny what I think I know.

I’m BS’ing you. I have actually have no clue but I speculate that they are in the process of implementing something new or doing a major, major update.

I know. That answers nothing. But SE Roundtable has the links to all the buzz. Take a look : End of Toolbar PageRank?

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The Zero Cost Traffic Ezine is…

Now online.

In this issue:

4 Traffic Weapons
8 of the Most Popular Blog Posts since the last issue
(Find out what you may have missed.)
2 Freebies
1 Special Offer
An Update on the Mini-Me Program

See you there!

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You Have to “Sell” Your Free Email List Too

Here’s one place where you have an advantage as the little guy.

The big guys (big retail and multi-national corporations) aren’t doing some of the simplest things in their email marketing – things that you’ve heard time and again, such as personalizing their emails.

From the InternetRetailer.com :

“Marketers also can achieve better results in getting web site visitors to sign up for e-mails with stronger calls to action and by better placement of registration information on the site. One-quarter of the companies reviewed didn’t offer any explanation of benefits to provide incentives for visitors to sign up for e-mail. When a call to action was offered, 45% offered notices of sales, 14% offered news, and 11% offered a catalog or other type of direct mail.”

I used to have several pages at the front of my site that were just about signing up for the newsletter. And in my free course on using RSS, the sign-up page tells you all the benefits of signing up, just like a sales page would.

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Free Online Business Learning Course

BetterManagement is offering a free, self-paced Learning Series called “Building a Solid Future: Planning and Constructing a Successful BI Strategy.”

Sign up for this Free Online Business Learning Course at BetterManagement.com.

ZDNet :: 43% of online buyers were delivered to retail sites by search engines

Found this as ZDNet : “Forrester Research and Shop.org survey says that in 2004, search engine marketing appeared as the clear leader as a source of new customers, with retailers reporting that search engine marketing delivered 43% of overall customers to their sites.”

Using your blog to get better organic search engine listings can help your site get this kind of visibility. You can, of course, do this with the rest of your site as well – but if you blog, why not use its potential as a search engine magnet to your advantage?

Read more of the article in ZDNet’s blogs.

Great Tip from Our Blog of the Day Duct Tape Marketing

I’ve loved Duct Tape Marketing Weblog – long before it was voted “Voted Best Small Business Marketing Blog”.

Here’s what John had to say about compliments from clients recently :

“I believe that when a client reaches out and tells you that you did a good job for them, they are asking you to take the relationship up a notch. Don’t let the opportunity slip on by. You’ve got to get straight in your head that this is the perfect time to ask for and receive a testimonial, a lead, new business or a referral. You don’t have to fall all over yourself acknowledging how smart you are. You can seize the day tastefully by simply being prepared to suggest that your client might know someone else who would like these kinds of results.”

The blog is consistently full of gems like this. Drag this link into your feed reader to subscribe.