Thursday February 09, 2012 2:20:36 pm (Pacific)

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You Have to “Sell” Your Free Email List Too

Here’s one place where you have an advantage as the little guy. The big guys (big retail and multi-national corporations) aren’t doing some of the simplest things in their email marketing – things that you’ve heard time and again, such as personalizing their emails. From the InternetRetailer.com : PDF

Free Online Business Learning Course

BetterManagement is offering a free, self-paced Learning Series called “Building a Solid Future: Planning and Constructing a Successful BI Strategy.” Sign up for this Free Online Business Learning Course at BetterManagement.com. PDF

ZDNet :: 43% of online buyers were delivered to retail sites by search engines

Found this as ZDNet : “Forrester Research and Shop.org survey says that in 2004, search engine marketing appeared as the clear leader as a source of new customers, with retailers reporting that search engine marketing delivered 43% of overall customers to their sites.” Using your blog to get better organic search engine listings can help [...]

Great Tip from Our Blog of the Day Duct Tape Marketing

I’ve loved Duct Tape Marketing Weblog – long before it was voted “Voted Best Small Business Marketing Blog”. Here’s what John had to say about compliments from clients recently : PDF

Still confused about tags? Ask Boing Boing

If you still don’t get what tags are, the best explanation I’ve seen is this oldie/goodie post at Boing Boing. In simplest terms they say: “Technorati Tags are like Del.icio.us Tags and Flickr Tags — they’re keywords you assign to your stuff. If you tag a Del.icio.us link with ‘Toronto’ and I tag a link [...]

� Yahoo Announces Media RSS 1.0 – Search Engine Journal

In my last update to Marketing Success with RSS, I showed you where to find evidence that Yahoo was, under certain circumstances, accepting audio for Media RSS 1.0. Now, according to Search Engine Journal: “they announced the completion of the Media RSS 1.0 standard. PDF