Archive for August, 2005

Search Engine Tuesdays :: Why You Need to Vary Your Link Anchor Text

Search Engine Tuesdays was delayed by a combination of factors. I’m offsite at the moment, so I’m having a staff member push these pre-written posts pushed through on Wednesday morning, despite the date below the posts that will show Tuesdays date. So if you’re accessing the site via feed, there’s nothing wrong with your reader. :-D I should be posting again around Thursday morning and back by the weekend.

Thanks,

Tinu


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Speaking of Google’s Blog

They made it known to all that even mobile sites are getting Sitemaps love:

“Starting today, webmasters of sites of all sizes can submit their mobile website URLs to Google Mobile Sitemaps, an extension of the Google Sitemaps program.”

Read more about it in the post at Google’s Blog entitled Google Blog: Small is beautiful.

Web Clips in Gmail. Yay.

So now you can get RSS in your Gmail account. I’m not dancing a gig but I’m not horrified at the lack of features either. It’s been available to some users for as early back as this spring, and is apparently available to all users now, but don’t quote me.

If you have this magical, mystical feature, here’s how to use it:

“Here’s how to set up Gmail Clips:

1. Log in to your Gmail account.
2. Click ‘Settings’ at the top of any Gmail page, and then click ‘Web Clips.’ (You’ll be directed to a list of clips that are currently displayed in your account.)
3. Click ‘Add more clips >>.’ A new window will open.
4. Click ‘Add’ next to the clips you’d like to view.
* To add an RSS or Atom feed, open the ‘Custom Clips’ tab. Enter the feed URL in the appropriate field, and click ‘Add.’
5. Close the new window once you’ve selected your clips.”

Read more from Google :Gmail: Help Center.

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Better Search for Yahoo! Mail

With more mail comes the need for better search capabilities says Yahoo on their blog on the 29th:

“Yahoo! Mail is launching all new search features that will make mail management more efficient, and hopefully, a little more fun. The new mail search will be available to some users on August 30th and will gradually roll out to all Yahoo! Mail users over the coming months. ”

Read more on the Yahoo! Search blog.

Yahoo! Free Sitemaps

It’s Yahoo Sitemaps. Thanks to SE Roundtable for letting us all know:

“Go to http://submit.search.yahoo.com/free/request You will see an additional line added that reads;

You can also provide the location of a text file containing a list of URLs, one URL per line, say urllist.txt. We also recognize compressed versions of the file, say urllist.gz.”

Link == > Yahoo! Free Sitemaps: Submit Your Site.

Putting LSI to Work for You with High Profile Article Marketing


To understand this, you’ll also have to have some understanding of anchor text linking and why it’s important, in addition to LSI, which we’ve already talked about.

To keep it really short and simple, anchor text links are among the most powerful one-way links you can get back to your site.

Two things would make them more powerful. One of those I never talk about in public. I’ll go over it briefly in the High Profile Article Marketing Seminar Series during the second multimedia set. It heightens the effectiveness of anchor text linking so much that it’s just too precious to share in public.

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Putting LSI to Work for You with Blogs/RSS

So now you know that LSI refers to how search engines are smarter, and are listing your site in search engine results according to theme. Sounds simple enough to implement, right? I get myself a blog, or create an RSS feed and start using my keywords left and right? Right?

Wrong.

Well, maybe not wrong. Let’s call that resolution “incomplete”. What you’ll need to start doing is

  1. learn how to leverage blogging and RSS in such a way that your blog or feed will be structured to use your keywords intelligently, so that your blog doesn’t appear as spam, and
  2. get other sites to recognize your blog/feed as an authoritative resource on your topic

If you just start plugging your keyword phrases into your blog titles and posts without a sound strategy, it will look like spam and the search engines will ignore your blog, and maybe even drop your site.

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How Does LSI Work?

I’m glad you asked. Here’s what Oysterweb.co.ok had to say about the topic in February of this year:

When the search engine visits a page it will determine from the content and links the focus of a page. Latent Semantic Indexing now means that secondary and tertiary page focus is important. Basically the search engine will realise that many pages on the internet which talk about optimization often talk about placement and positioning.

The search engine now has the ability to understand that because many websites talk about these terms together that a link exists between them. The more often that the words appear together the more related they are. From this set of gathered knowledge the Semantic Index is created.

(Emphasis mine. Again. I’m not being scholaristically pompous. It becomes relevant later.

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