Archive for October, 2005

Google Base :: From Rumor to Reality

I put off Search Engine Day when I saw the rumors about Google Base flying around the Net this past Monday evening and Tuesday. Here’s a synopsis of some of the posts to blogs and other coverage that I saw, ending with confirmation on the news from Google’s Blog.

The Search Engine Herald: the news of search: “Google allowed yesterday a limited access to it’s Google Base homepage (Screenshot), and rumors started spreading around as to it’s purpose.” Go to the post to access the screenshot.

When I went to the page from that post, here’s the description I saw on the page that I was briefly able to access.

“Post your items on Google.

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Tool of the Day :: PageRank Checker

PageRank.net has an online PageRank Checker. Handy if you have decided not to install the Google Toolbar. They also have a list of other SEO tools such as:

Keyword Density Analyzer
Link Popularity Checker
Meta Tag Generator
Search Engine Position Tool
Search Engine Saturation
Search Engine Simulator

I haven’t tested any of them recently – but can you really have too many SEO tools?

And of course remember, page rank has its place of importance in determining how GOogle feela about your site — BUT it’s not something to obsess over either.

The Zero Cost Traffic Ezine

is online!

In today’s special issue:

* 9 Official Google Blogs
* 8 New Blog Posts
* 7 Freebies
* 6 RSS Tools
* 4 No-Cost Traffic Weapons

See you there!

Article of the Day: Web Pro News Tells Where Bloggers Can Find Adsense Tips

It seems that Google has used Weblogs Inc as a case study on how to increase Adsense revenue for Bloggers. Here’s a clip from the Web Pro News article.

“E-business professionals everywhere stood up and took notice when Jason Calacanis’ Weblogs, Inc., bringing in $3000 a day with Google AdSense, was swallowed up by America Online for a reported $25 million. Google noticed the success as well, releasing a case study on Weblogs, Inc.’s success. In the study, Google taps Calacanis’ brain to discover the secret of his AdSense success.

Calacanis reveals that it took some diligent experimentation to arrive at a good mix of strategy. Using AdSense channels to track performance, Calacanis’ team tweaked their pages by increasing the number of ads, tried on colors, sizes, and locations. ”

Read the rest of the artcile :: Google Makes An Example of Weblogs Inc.

[audio post] 10.19.05 :: Linking Discussion 21 minutes

There’s nothing wrong with your RSS Reader if you’re viewing this off-site. I just forgot to push this through…

Oh and PS – I’ll be offline and offiste all day on Thursday. See you Friday or thereabouts!

[audio post] 10.19.05 :: Linking Discussion 21 minutes

In this Mini-cast:

  • A Pod Fan Club? Who, Me?
  • Where Does One Find a Frank Ross Blog? And Why?
  • Why Do I Typically Refrain from Reciprocal Linking? Hint: It’s not because I don’t like to link. I do it all the time.
  • What’s the Link Building Method that Put You In Control of the Results?
  • Why High Profile Article Marketing Kicks Article Marketing in the Gleuteus Maximus. (Ow. That has to hurt.)

Download the MP3 File

Tags/Resources

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Free Traffic Tips :: Status

I just got the funniest email.

It was from webmaster@freetraffictip.com.

And that was the comedy – no such email exists. So I thought it warranted a quick post to tell you, if you didn’t already know, that I don’t send unsolited messages – it’s always in reply to something, a specific personal observation, part of a conversation, or because you subscribed to a newsletter/updates/course.

And it will Never come from webmaster@freetraffictip.com or any generic address. If it comes from me and you’re not expecting it, make sure it doesn’t have an attachment before you open it. You can always write to me and ask if I sent you something…

There are some general virus alert links below. (more…)

Leftover from Search Engine Day : Google News from Mike Cutts

Quick Google News from yesterday – had trouble posting then…

Clip ==>”Now, he is discussing the latest update, one in the ongoing series of mini-updates that the search engine performs from time to time. At one time Google could do one big update of everything, but the search engine has had to switch to the more frequent, smaller updates it performs now.

The latest version may include an update to PageRank, as Cutts noted:

Just to give you a heads-up, I think a new set of backlinks (and possibly PageRank) will probably be visible relatively soon; I’m guessing within the next few days. I still expect some flux after that though, just to let you know.”

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Search Engine Day :: Concept : Is It All About the Links?

Update 03.25.06. I switched the order of the first and last posts of the day so you can follow the linking discussion more easily. – Tinu

It’s been a while since I did a Search Engine Day that was constructed around answering a question or proposing a solution. So today, much of our discussion is going to be focused around linking.

We’ll answer the following questions today:

  • Is linking is important to search rankings in general?
  • Are there specific ways to link that can get you preferential treatment in search engines,
  • Are some links better than others?
  • How Can You Incorporate Link Strategies into Other Website Promotion and Search Engine Techniques?
  • Should You Go for Quantity or Quality of Links?
  • Are Links the Only Thing, One of the Most Important Things, Or One of Many Things?

I’ll be spreading this information out over the course of my posting action, possibly the next several hours, ending in an informative podcast about one method you can use to increase links to your site that puts you in total control of the results.

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