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Free Traffic Method #9 :: Article Marketing
Article Marketing is back “in” again. The truth is, it was never out. If you want visitors to your site virtually overnight, there are few faster ways than to write an article and achieve mass distribution.
Many people, when talking about article marketing, praise the method for its ability to get you links back to your site, if you continue with your article marketing efforts over a period of time. Sure, this is a great way to continue to get exposure, but its a very limited view of what article marketing can do for you.
Others will have you focused on how quickly you can get an article published at another site to show up for your favorite keyword. That can be great when it happens, but it’s also a short-term resolution. Worse, it exposes your target keywords to competitors.
But what if you can use the articles you putlish at other sites as leverage to get you:
- Better Keyword Positions at Your Own Site
- Links that Help Your Keywords without using anchor text (which most directories don’t allow)
- Expert Status in Your Industry
- The Ability to Leverage Other Brands
- in short, what if you can use Article Marketing to get you better all-around results that add up to twice the traffic you’d get from less ambitious methods?
When I realized how many people go about article marketing in such a short-sighted way, first I put together an article series about it here at the site. Then I put together a mini-seminar series for some friends that evolved into a full-blown crash course in how to use article promotion as part of a long-term search engine strategy, to solidify branding, and help you achieve expert status.
How to Make Article Marketing Work for You
How to Make Article Marketing Work for You Part Two
Using Article Marketing to Get On Google News
Resources : | The New Traffic Collection
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Free Traffic Method #6 :: Ezines
They say the money is in the list.
“They” aren’t lying.
Just because you’re using RSS successfully, doesn’t mean you necessarily want to abandon email. Some things are more appropriate for email, just like some conversations you have with your clients are better on the phone, and others might be better addressed in a mailed letter.
Free Traffic Method #7 :: Forums
In stage one of “expertizing” yourself, you’ll probably want to start with a grass roots effort. That first level will involve visiting forums that are in your topic area and helping, or even lurking to find out what the pains of your prospects are.
Free Traffic Method #8 :: Freebies
Using free downloads, software, reports, coupons, giveaways, and the like, are great ways to draw attention to your website. If you do it the smart way, and create a relationship between your site and the freebie you feature, you can get a lot of newsletter sign-ups this way as well.
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Free Traffic Method #3 :: Business Blogging
One of the fastest ways you can get a continous flow of increased traffic to your site is through blogging.
Do it right and you can get closer to your audience and increase your return traffic (which can help you put your marketing message out more often, which brings you closer to sales, faster.) Not to mention the fact that you can get more search engine traffic from blogging, if you know how to configure your blog to capture the traffic naturally.
My Most Recent Blog Traffic Posts
Overview of My Various Business Blog Posts.
Common Reasons Why More People Haven’t Started Blogging
Free Traffic Method #4 :: RSS as A Traffic Draw
Marketing with RSS can help you get more exposure for your site, and the use of RSS can do more than that for your site. It can help you organize your site, separate out certain kinds of topical updates, remind visitors to come back to your site, and only get the freshest content,
What RSS in the Next Version of IE May Mean for Your Site
The Traffic Implications of Having a Properly Promoted Feed.
Free Traffic Method #5 :: Podcasting
Sometimes people want to listen, not read. And what could be better than having someone download your words - and end up liking them so much that they burn them to a CD and listen to them while they’re jogging or mowing the lawn.
Giving tips, interviews or extra information in audio is getting exclusive one-on-one time with dozens, hundreds, even thousands of your prospects at the same time. Maybe no one wants to read all your recipes online - but I bet they’d love to listen to them while they follow along to try a new one out.
An Audio Post about Podcasting (mp3 download)
Why You’re Missing Out on Free Visitors if You Aren’t Podcasting
Tags: free traffic :: website promotion :: web site promotion :: rss marketing :: business blogging :: podcasting:: demand generation
Resources :: Read Part One of the Free Traffic Methods Re-Cap | Part Three Coming up…
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Before we get back into the Free Traffic Methods series that we keep stopping and starting, I thought would be useful to you if I did a quick re-cap of the free traffic methods we’ve already done some coverage on.
We’ll be going over some of these again, but the on-going coverage will start with some topics we haven’t yet covered.
So here is the first part of the master list of free traffic methods and resources that go into a bit more detail. In coming weeks you’ll be able to reach this list from the sidebar, once we’re done.
Free Traffic Method #1 :: Search Engines
Of course, one of the best ways to get free traffic is from search engines.
My original post about Getting Free Traffic from Search Engines.
The Algorithm-Proof Series
Linking Day : How Important is Linking?
Understanding Latent Semantic Indexing Day
Free Traffic Method #2 :: Traffic from Links
I’ll be back momentarily with more of the re-cap.
There are certain aspects of getting links to your site that help with your search engine results - but links are a source of traffic in and of themselves, as we spoke of way back when in my Links, Links, Links post.
Tags: free traffic :: website promotion :: SEO :: search:: search engine optimization:: linking:: search engines:: keywords:: traffic
Resources :: Mid-week we talk about search engines here. Our search engine day used to be on Tuesdays, but I’m in the process of moving it to Wednesdays. In addition, I tend to cover a lot of the most important news to site owners in real time as it happens during the week.
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I’ll probably be sending my blog posts through with my blog publisher, which means most of the posts won’t be live again until Monday. Until I have the chance to visit with you again, I hope you and your family have a save and happy holiday.
I agree with Gotham Chopra at Intent Blog when he calls the current atmosphere around the Thanksgiving holiday in the States a “quantative indifference”. There has been kind of a well-meaning yet ill-advised political-correctness backlash against Thanksgiving in recent years.
Personally, I’ve decided that I’m going to honor this day as one to be Thankful, Giving, Humble and Repentant. Even if one is offended by how the holiday came about, perhaps aspiring towards a wider sense of goodwill, with the actions that back it, will help bring the warmth of Thanksgiving back to life.
We can’t un-do wrong that may have occured in the world before we came along, but we can make a pact with ourselves to do our best to do good in the world, and make a genuine effort to right any past wrongs we may have committed as best we can- kind of like that show “My Name is Earl“.
Where ever you are and whatever you believe, my hope for you is that you are surrounded by those you love. May you experience that sensation of being cared for, drawn in from each gaze you meet, and flow it back out through your heart back to its Source.
Happy Thanksgiving.
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Is there a secret to building an algorithm-proof site?
Yes.
Will I tell you what it is now?
Yes.
Will you like the answer? Maybe. That really depends on whether or not you understand the answer.
If you “get it”, you’ll be overjoyed. If you don’t, you’ll be puzzled. But I’m finishing up a book about the details of the process this weekend, so hopefully that will help clear things up for you.
The answer to your question is this: The secret to building an algorithm-proof site is that there isn’t just one secret.
If you can really focus in and understand that one thing about search, any headaches you’re having about getting better results will clear up.
It will take work to figure out what kind of plan to set up and how to maintain it, but once you do, you’ll be able to build your own special sauce that keeps you in the search engine.
For now, here some tips for an algorithm-proof site that you can think about when building your plan.
- Incorporate authoritative linking as part of your search engine traffic plan.
That’s not to say that you should completely abandon reciprocal linking, however, you may begin to find, as I have, that it’s no longer necessary.
- Realize, at the same time, that links aren’t the end in and of themselves - they are more of a measure of your progress.
Being out for any and all links, or even the best links, isn’t going to do it for you alone. For small business sites to small corporate sites, they aren’t the only thing to focus on.
- Create relationships between the content you want to be listed for and each of the public documents at your own site.
Keywords count. Just don’t overdo it, though. Think more like - if I had to work these phrases into a conversation out loud, how would they fit without making me sound like an idiot?
- Also create relationships between each of the public documents at your site, and similar documents at other sites. But don’t cheat.
These need to be real remote references to your site, and in context as much as possible.
- Employ more than one method to build those relationships, then continue to build on them and expand them once established.
It is, in part, a (link) popularity contest, and you’re not winning if everyone has the exact same thing to say about you - it makes the machines that are evaluating your site think that you’re cheating.
- Get your foot in the door first, and it will be much easier to work the rest of your site in.
I.E., discover the easiest road into the search engines and build on that. There’s some term that is directly related to the term you want to rank for that is easier to get. If your area is more competitive, it will take longer to find that term, but keep looking.
- Realize that you may see faster results by focusing on content deficits, but long-term results don’t happen overnight - unless you buy them.
Here’s an extra tip. If you really want that first page position for your favorite keyword tomorrow, then buy some limited quantity of it, say, $20 - $100 worth, and point it towards what you hope will convert to sales. If it’s not bringing the results you want then getting it naturally probably wouldn’t be worth your time either.
In the end, building an algorithm-proof site is about building a relationships between documents and topics. This doesn’t just go for the documents at your site, or remote documents, keywords, links or optimization. A friend of mine once said something to the effect that being in a good relationship is like getting perfect sound out of your stereo through your graphic equalizer.
She was talking about love, but it applies here as well - perhaps even moreso.
The secret to better search results that are long-term is in understanding search from both the analytical and philosophical sides, and incorporating the knowledge you build into a comprehensive plan.
Tags: free traffic :: website promotion :: SEO ::search :: SEO ::online visibility :: SEM
Resources : All done! Read the entire series about Algorithm-Proofing on one page.
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