Free Traffic Tips

I’ll probably be sending my blog posts through with my blog publisher, which means most of the posts won’t be live again until Monday. Until I have the chance to visit with you again, I hope you and your family have a save and happy holiday.

I agree with Gotham Chopra at Intent Blog when he calls the current atmosphere around the Thanksgiving holiday in the States a “quantative indifference”. There has been kind of a well-meaning yet ill-advised political-correctness backlash against Thanksgiving in recent years.

Personally, I’ve decided that I’m going to honor this day as one to be Thankful, Giving, Humble and Repentant. Even if one is offended by how the holiday came about, perhaps aspiring towards a wider sense of goodwill, with the actions that back it, will help bring the warmth of Thanksgiving back to life.

We can’t un-do wrong that may have occured in the world before we came along, but we can make a pact with ourselves to do our best to do good in the world, and make a genuine effort to right any past wrongs we may have committed as best we can- kind of like that show “My Name is Earl“.

(more…)

Is there a secret to building an algorithm-proof site?

Yes.

Will I tell you what it is now?

Yes.

Will you like the answer? Maybe. That really depends on whether or not you understand the answer.

If you “get it”, you’ll be overjoyed. If you don’t, you’ll be puzzled. But I’m finishing up a book about the details of the process this weekend, so hopefully that will help clear things up for you.

The answer to your question is this: The secret to building an algorithm-proof site is that there isn’t just one secret.

If you can really focus in and understand that one thing about search, any headaches you’re having about getting better results will clear up.

(more…)

Now we know that when search engines come to your site to request documents, and hopefully add them to their public index, they are doing so to solve a problem. If we attempt to understand that problem, and can make our site part of the solution to that problem better than the next site, we can get more traffic from search engines.

So … What is a search engine’s problem – and how can my site be a part of the solution?

Let’s think out the first part. A search engine exists for a reason of course. That core reason is to bring a person looking for information together with a document on the web that has that information. Every time that match is made, the brand is strengthened, the user is happy, the likelihood that that person will use them again – and perhaps the other services that make them money.

How does a search engine solve that problem? It employs a formula. No one knows for sure how the formula works. But one thing we know is that it is calculating something. What would that be?

(more…)

If you’re just joining us, and trying to figure out what’s going on, we’re on day two of our quest for increasing traffic with free methods.

Today the topic is Can You Build an Algorithm-Proof Site? That is, can you build a site that will keep ranking in the search engines despite any updates to algorithms?

This begs the question – What’s an Algorithm?

Advibe Media defines it as “A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query”. Let’s take that a bit out of context for even more discovery.

(more…)