Archive for October, 2007

Solution to Social Media as a Time Waster? Be Purposeful with Your Time

Some people think Facebook, is a waste of time.

And it can be – IF you’re prone to time wasting. You don’t have to be if you learn how to use it properly.

There are plenty of less vocal people who believe StumbleUpon is for amateur sharers. And of course there is the big camp of people who think all social media, including blogging and social bookmarking, is a huge waste of your resources that you won’t get anything back from.

What’s so often missed here is that, under different circumstances, the view of tools as useful and/or useless are right. A powerful weapon in the hands of a novice is impotent.

And yes, I mean that the dirty way. :)

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Too Many Links, Too Little Time? Boost Your Signal by Having a Soft Site Limit

If you submit all the links you find, every day, to all the social news, bookmarking and sharing sites you know of, you will get into an endless loop of site sharing. This is far from what you want to accomplish.

Instead, see how much sharing you usually get done in whatever time you have set aside for share work, whether it’s 15 minutes a day, or 2 hours at the end of the week. Make that number the amount of sites you gather.

You don’t have to hold yourself to exactly 100 sites. About 90 or 110 will do – this way if you find a really good site when you’re near your soft limit, you won’t waste time agonizing over what site not to share.

After a few weeks, you’ll get a feel for how many sites you normally come across and what percentage of them can make it to the sharing stage. Don’t just set a limit to the sites you bookmark. Think about keeping your submissions to some approximate limit. You can always come back during non-marketing time to add more.

Social News Double Work? Try Bookend Voting and Submitting

As you finish with basic sharing of sites, you’ll likely want to move on to the subset of those sites that you want to vote for, or submit to a social news site.

What you’ll run into at some point is that as you’re submitting stories, many of the links you’ve submitted are already present. The way you’ll find this out is as you’re submitting- this can quickly turn into a waste of time. Or, if you’re often the first submitter, by the time you’re visiting other submissions and voting, there’s a pile of new sites to see and vote on.

You can overcome this by setting aside time to look on the popular and upcoming page for stories you’ve already read at other sites and voting for them, when you first log onto the site, before your submissions.

Then, when you’re adding your sites, you’ll have an idea which ones to skip. Of course, if you want to be the first to submit a great story, this can get in the way. But you’ll build a better following by keeping most of your submissions to completely new discoveries rather than brand new submissions from sites everyone already knows about..

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Share at Optimal Times of the Day

Depending on what industry you’re in, or what country you’re from, you will find that a particular time of day drives more attention to the links that you have submitted to your favorite bookmarking site. There are also dead spots in the day, or certain days of the week where it’s harder to get noticed.

Experiment with the time of day that you share and take note of the effect. Extend that to the day of the week, or even the seasons.

Since the links you are submitting will be for other people, you can’t tell from the server logs which link is getting the most traffic, because of course, you can’t access that information. What you can do is look at other signs that might give you a clue that the site is busy at the time you’re online.

Here are some indicators that may help: (more…)

Share the Smart Way by Noticing This

At some point, you’re going to figure out that there’s one place that you’ll want to store every single link you find useful, and another that’s just for promoting your very favorite links of that bunch.

Or you’ll find that the atmosphere at one site is more suited to you than other, though they drive traffic at about the same rate. On some sites you may notice that having lots of friends helps you spread your message – on others, accepting friend requests dilutes the power of your vote.

Notice all the little things. They’ll help you understand the tool you’re using, and also share to the widest possible group.

But don’t just notice them, keep track. Whether you have to make notes for yourself until you remember, or use a tool that annotates sites, make sure you recall what leverage helps at what site.

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Share Better – Find Tools that Help In All Stages of the Process

There are bookmarklets, sidebar widgets, FB apps, desktop applications, browser extensions or toolbars, and other tools that will help you spread your sharing task over the day. The one hour or less you take to share links can be integrated as part of your regular surfing, blogging or browsing routine.

It can reduce your time spent on sharing even further, as well as spread the time spent throughout your day. This also ties into social presence marketing by giving your potential and current clients clues that you’re available.

(Somewhat the opposite of out of sight, out of mind, and a lot more true.)

Some tools share your links in more than one place, which expands the audience of the links you are sharing.

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[series] How to Increase Your Sharing Influence in Half the Time

Why Share Traffic? What’s the point of social media?

Few understand what the fuss over social media is, because they don’t understand how to use these new tools. Every major Facebook, StumbleUpon or Social Media detractor I’ve read about has shown evidence in their writing that they are using the tools ineffectively.

Those of us in the know are reluctant to correct them, and some of us deliberately talk over their heads in code to keep what we see as potential abusers, or competitors over influence, at bay.

I personally admit to teling a colleague he should “expand the reach of his social graph” in order to send him on a wild goose chase, ending with this article, just to make a point.

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Share Faster – Start a Link Sharing Ritual

The first step to better sharing is faster sharing.

Organization helps dramatically, so step one of the seven steps to more effective sharing is to develop some type of habit in your link sharing, starting with how you gather links and where you share them.

I like to start with people who’ve commented on my blog (with legitimate replies, not borderline spam or paid comments), then links people have posted to Open for Web Business (Facebook Group link), then links I’ve shared myself on Facebook.

Once I’ve gathered all my links, I split them into groups. You’ll likely want to save all the links to a social bookmarking site, and share most of those via link collections. Then there is another subset that will be remarkable enough to vote on, or submit to social news sites.

You are also expanding the areas in which your links are shared by posting to multiple places.

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