There are several basic low-budget and no-budget ways that websites and web publications can get reasonably expect to more exposure in 2010.
While the objective remains the same – get in your prospects email, search, news or related favorite online hangouts – the methods by which you’ll be achieving those objectives shift from year to year.
- Leverage Business Relationships
- Create Affiliate-Powered or Referral-Powered Promotions with Incentives
- Get Ranked Well in Google and Yahoo/Bing
- Leverage Other minor Google/Yahoo properties for better search and direct traffic
- Get Regular Exposure in Google News
- Build Great Blogger Relationships (whether or not you’re presently a blogger)
- Get Click Traffic from Twitter, Ping.Fm, and other more topical status update tools, or more audience-focused micro-blogging applications
- Get Click Traffic, Article Views and Build Relationships Both Within and Around Facebook and other Social Networking Applications
- Get Publicity in Other Major Publications and Mid-Level Industry Publications
- Create a Video Following
- Create a Podcast Following
- Shift Towards Bizstreaming (without dropping Blogging)
- Integrate document sharing, slidecasting, and other multi-media social sharing tools
- Find or Found Appropriate Community Networks that integrate online tools with offline life
- Tighten-up In-house interest lists, follow-up, intro offers and backend sale
- Value-exchanges for attention, based in social currency on the social media sites that are built for content exposure, such as StumbleUpon
- Economically-sound Advertising
Throughout January we’ll be dedicating anywhere from a couple of days to an entire week on all of these topics, then we’ll come back and re-cap with a round-up and links to more resources.
Until then, the one thing you need to remember about traffic is the same thing as before: the game hasn’t changed – the tools are just getting better.
Tinu Abayomi-Paul is the CEO of Leveraged Promotion, a member of the Network Solutions Social Web Advisory Board, and Editor of Women Grow Business. Her website promotion company specializes in reputation management, and building traffic systems for business. You can find her on Google+ and Twitter.
Tinu Abayomi-Paul
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