Continuing our Finding Your People Series, I’ve compiled a list of resources to help you connect to people on Facebook, much like the list I made to go with the Twitter slideshare deck. 
It’s important to understand how very different Facebook is from Twitter, and not just in terms of how many more potential people you can reach.
Twitter has lots of tools that plug into it for the express purpose of helping you connect to it, some that are native to the application.
Facebook has some of these too, but way more important than the apps is an understanding of how to reach people on Facebook.
As I said in my first book on Facebook in 2007, the most effective way to market to people on Facebook – whether you’re now using a Facebook page or your own profile – is a very subtle type of marketing. It’s not quite networking and almost not marketing at all (outside of ads of course).
The people who “get” this or catch on to how to do this at some point succeed wildly at leveraging Facebook, whether they are a micro-business or a huge enterprise. People who don’t still think marketing is a numbers game – spam enough people and some tiny minority will respond and a tiny subset of that will buy.
A little extra work can magnify your results a hundredfold. I do mean that literally.
But enough of my preaching.
The list.ly embed below will take you to 23 articles, tips and resources from myself and a few peers.
Some are on finding new people, others are on reaching the people you’re already connected to more effectively.
I’ll be adding more to this list as the week progresses. Feel free to add yours too – it’ll help me moderate them in faster if you respond in the comments with why you think your suggestion should be included.
I’m fine with you using this to promote your own articles and blog posts as long as you have theories that I can test.
Resources for Finding or Reaching Your People on Facebook
Want to find more people interested in your products and services on Facebook? Instead of approaching it with a sales or marketing mindframe, try these tips.
Surprisingly, many of them work as well or better than marketing directly.
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5 Common Facebook Tactics – That Don’t Work » Free Traffic Tips
I’m calling them mistakes from a perspective of effectiveness, versus behavior. Whether they’re wrong in terms of just coming across as rude or politically incorrect is another matter altogether.
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7 Little Known Tricks to Maximize Your Facebook Page | V3 Kansas City Integrated Marketing and Social Media Agency
Make the most of your Facebook page (and boost your Facebook marketing strategy) with these 7 little-known tips and tricks.
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Anyone Noticing Your Company’s Facebook Page Now? - Allen Mireles Marketing
Marketers are getting frustrated that fans seem not to be noticing their Facebook page updates since the Timeline format was introduced.
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Facebook for Business: A Spam-Free Way to Get People on Facebook to Visit Your Site | SiteProNews: Webmaster News &am...
Okay, so when we last left our discussion, I was talking about what's considered spammy at Facebook, and why spam at Facebook will ultimately fail. That leaves us with the question - how do you get pe
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Four Ideas for Your Business Facebook Page | Spin Sucks
Four ideas for your business Facebook page in order to gain fans and subscribers, and generate enough engagement to make some money.
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Get your own live, updating Facebook Page cover photo
Facebook Pages are fairly limited in what administrators can do, but without having to manually upload pictures every 10 seconds, your company can get in on the live cover photo trend.
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