Thursday February 09, 2012 11:06:46 pm (Pacific)

3 Things to Do with an Unlisted YouTube Video

By Tinu Abayomi-Paul

Recently, Google announced the availability of Unlisted Videos on YouTube.

From the YouTube post:

Melinda teaches high school in the Bay Area and recently reached out to us with a problem. Her students just finished a video history project that she wanted to share with their parents and classmates. But she was concerned about posting the videos publicly because she didn’t want the whole world to find them (frankly, neither did her students). Melinda told us YouTube’s private sharing options — a 25-person cap that’s limited to other YouTube users — didn’t work for her. She needed a better option to privately share her students’ talent.

I can think of three things you can do with an unlisted YouTube video, and one reason why you should be cautious about having one. What could you do with an unlisted YouTube Video?

  1. Make special content just for subscribers. (Eliminates the problem of “I can’t see the video. Everyone can see YouTube.)
  2. Create easter eggs for your customers. (I believe that each channel of information to your customers should be unique in some way. And hidden benefits encourage people to pay closer attention.)
  3. Share videos that you’d rather people link to than republish. (You can already do this by using the option to block embedding, but with an unlisted video, they have to come to you, and no one can happen upon it.)

So why be cautious? Well, the point of publishing on YouTube, rather than, say, Screencast.com, is for the video to get as much exposure as possible and even go viral, with the most number of people able to access and view it as possible. If that’s what you want, an unlisted video is not the way to go.

Do you know of any cool implementations of Unlisted YouTube videos? Do tell.

Tinu Abayomi-Paul is the CEO of Leveraged Promotion, a member of the Network Solutions Social Web Advisory Board, and Editor of Women Grow Business. Her website promotion company specializes in reputation management, and building traffic systems for business. You can find her on Google+ and Twitter.
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Posted On July 6, 2010 | Posted in , | Tagged , , , , , , , , , | 19 Responses

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Jeff Jacobs

RT @Tinu: Kittens!: 3 Things to Do with an Unlisted YouTube Video http://su.pr/7EeDKw #smb

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Tinu Abayomi-Paul

Kittens!: 3 Things to Do with an Unlisted YouTube Video http://su.pr/7EeDKw #smb

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Tinu Abayomi-Paul

Armand,

Your two cents is always welcome. I think that point of eliminating "I can't see the video" is important. And I consider myself a really smart person? But I haven't had the time to go through the Amazon thing. The use of Screencast.com would also defeat the purpose... but I try not to assume that everyone knows what I know.

The truth is, MOST of the people in our newsletter have no idea how to work much more than YouTube... and if YT makes these kinds of services available, they won't have to.

But for someone who knows their stuff, yes, your point is quite valid.

Hi Craig,

I'm glad it could help you. It's hard to strike the balance between what's useful to the most people, so I can't promise Every post will be like this. I try to hit my two major reader types with each post though.

Come back and tell me more about you.

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Craig Caron

Thanks for the info Tinu.

I can really use this info for my clients.

Thanks
Craig

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Armand

Well said Tinu,

If anyone is posting to YouTube it just defeats the purpose of uploading it there if all they want to do is to make it private.

I reckon, if anyone is to make video and make it private - why not set up an Amazon S3 account? That way it can be loaded on their own site and they can make it private from there.

Just my two cents... :)

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  5. Traffic Today says:
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  6. Tinu Abayomi-Paul says:
    July 6, 2010 at 3:06 pm

    Kittens- 3 Things to Do with an Unlisted YouTube Video http://su.pr/9vEoey

  7. tinustuff says:
    July 6, 2010 at 6:02 pm

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  8. Tweets that mention 3 Things to Do with an Unlisted YouTube Video « Free Traffic Tips -- Topsy.com says:
    July 8, 2010 at 10:36 pm

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    July 9, 2010 at 5:03 am

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  10. Tinu Abayomi-Paul says:
    June 6, 2011 at 7:19 pm

    Kittens!: 3 Things to Do with an Unlisted YouTube Video http://su.pr/7EeDKw #smb

  11. Tinu Abayomi-Paul says:
    June 9, 2011 at 7:49 am

    Kittens!: 3 Things to Do with an Unlisted YouTube Video http://su.pr/7EeDKw #smb

  12. The Video Traffic Challenge says:
    June 15, 2011 at 10:26 pm

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  13. Tinu Abayomi-Paul says:
    June 25, 2011 at 11:29 pm

    Kittens!: 3 Things to Do with an Unlisted YouTube Video http://su.pr/7EeDKw #smb

  14. Video Traffic Challenge Updateu says:
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