4 Ways Branded Sales Pages Increase Your Conversion Rates

The whole reason that I was even thinking about changing payment processors, instead of adding an additional alternative, is that the audience most likely to purchase my products gets kind of confused when they find themselves re-directed to another site for payments, that doesn’t even look like the site they came from.

Why?

Well, again, let’s look at it logically.

Imagine that you’re in Kmart, and you wanted to buy a book really quickly. You stand in line, you get to the front, and the cashier tells you that you have to go to the bank on the corner to pay for your items. Then they assure you that once the bank has your money, they have a vested interest in making sure you get your book.

True, but confusing, right?

This is exactly why I was looking for alternatives payment options. Sure, people who know and trust me already, who are used to the standard options for processing ebook payments won’t see a problem.

But since my site specializes in solutions for people who aren’t marketers or search experts, and who rarely pay for products online, I had to have another option.

And as discussed previously , I found one.

But what’s so great about having a branded sales page? And how does it increase your conversion rates?

1. It’s easier to trust the familiar.

   Isn’t this one of the reasons people buy in the first place, because the seller is familiar, and as such, more trustworthy than an anonymous solution? More people stay with the sales process when they are familiar.

2. Branded Sales Pages assure the client that they’re taking the right steps to fulfilling their order.

   Have you ever clicked on the wrong thing or realized that with five windows open, you weren’t sure where your place was?

3. Abandonment rates are lower the smoother the processing experience is.

   If you’ve ever studied your web stats and seen people abandon your sales process at the checkout page, you know that this one aspect can totally kill the user experience, and sink your conversion rate.

   What could be more disheartening than the knowledge that you’ve somehow gotten all the elements to making sales perfect -only to have high abandonment at the last step.

   In those cases, you know it’s the order page, but you don’t know what to do about it.

4. Branded Pages tend to load faster and contain similiar elements that are already on your site. Faster loading pages lower the amount of people who may leave because your page isn’t loading.

   50 % of Americans may be on high-speed, but there’s still the other half, not to mention the rest of the world.

I’ll have more articles on this topic for you, particularly as they relate to ways you can increase your traffic, or the effectiveness of your current traffic, for the holiday season.

Tags: marketers :: consultants :: marketing :: Paypal :: ECommerce :: internet marketing