55% of Internet users search for do-it-yourself information |

Clip:- “55% of adult internet users have looked for ‘how-to,’ ‘do-it-yourself’ or repair information online and about 7 mln people search for help on a typical day, Pew Internet & American Life Project says. More internet users seek do-it-yourself information online than participate in chat rooms (17%) or online auctions (24%). However, seeking do-it-yourself information online is a less common activity than getting news (72%) and doing research on products and services (78%).”

From: – 55% of Internet users search for do-it-yourself information | IT Facts â€” Your Daily Research Synopsis | ZDNet.com.

Thoughts: “DIY” and “buy” are grossly under-used focuses when targeting for keywords. It’s worth drilling down at Nichebot or Wordtracker to see if there is a semi-popular term for do-it-yourself and buy or purchase that relates to your business, particularly if it’s web based. For example, if a search for “do it yourself home improvements” at Nichebot yields a probablity of 297 visitors a day, and you sell, I don’t know, special reflective paints for DIY interior decorating… further research may indicate that there is a similiar term, with similiar traffic that is well suited to your site’s topic. Though paint is probably a bad example.

But you get the gist, yes?

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Tinu Abayomi-Paul is the CEO of Leveraged Promotion, a member of the Network Solutions Social Web Advisory Board, and Editor of Women Grow Business. Her website promotion company specializes in reputation management, and building traffic systems for business. You can find her on Google+ and Twitter.

Tinu Abayomi-Paul