- Your podcast doesn’t have a strong enough relationship to your web content.
- Your listeners haven’t heard your website address enough during the broadcast.
- You aren’t giving them an incentive to go to the site, to get more additional free information, to sign up for a newsletter that will enable them to get more audios, etc.
- You don’t announce on your blog (or else where on your site) when there are new shows.
- You are developing a “one-off” audience, instead of a subscriber base. Repeat listeners are more likely to visit resources you suggest, including your own.
- Your podcast doesn’t leave anything else on the table (either stop giving away the farm or get advertisers.)
- Your podcast isn’t reaching a wide enough audience (perhaps because you haven’t added your podcast to directories, or put in the right tags for Yahoo/iTunes to pick it up.)
Tags/Resources
Tags: free traffic :: website promotion :: SEO :: Yahoo Podcasts
