- Your podcast doesn’t have a strong enough relationship to your web content.
- Your listeners haven’t heard your website address enough during the broadcast.
- You aren’t giving them an incentive to go to the site, to get more additional free information, to sign up for a newsletter that will enable them to get more audios, etc.
- You don’t announce on your blog (or else where on your site) when there are new shows.
- You are developing a “one-off” audience, instead of a subscriber base. Repeat listeners are more likely to visit resources you suggest, including your own.
- Your podcast doesn’t leave anything else on the table (either stop giving away the farm or get advertisers.)
- Your podcast isn’t reaching a wide enough audience (perhaps because you haven’t added your podcast to directories, or put in the right tags for Yahoo/iTunes to pick it up.)
Tags/Resources
Tags: free traffic :: website promotion :: SEO :: Yahoo Podcasts
Tinu Abayomi-Paul is the CEO of Leveraged Promotion, a member of the Network Solutions Social Web Advisory Board, and Editor of Women Grow Business. Her website promotion company specializes in reputation management, and building traffic systems for business. You can find her on Google+ and Twitter.
Tinu Abayomi-Paul
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