Twice upon a time, a very recent time ago, I was making a big mistake with my consulting business. It was such a big mistake that when I discovered it, I decided to never take on new clients, and when the time was right, to drop the two I had.
I’ll tell you what the mistake was in a minute, and why it was so huge that I totally changed my business and as far as how most people know me, retired. First you need to know a little background about me.
You see, I have a reputation as a bit of a rainmaker. I put the proverbial butts in the proverbial seats, and I can do so in droves.
I’m not saying that to brag – I love to brag, but if I was going to I’d be way more specific with graphs and charts and links to proof and stuff. But you can Google that on your own if you like, or look on the site or on my various sales page.
The reason I’m bringing it up is because when you get a reputation for being the go-to person, you get a lot of business related to your expertise or because someone heard about you. And when they hear about you, they want you to do what you did for the other person.
The problem is, what you may be able to do for one type of site, is not necessarily duplicatable for another. Or, in what has been happening to me, I have been hired on to build traffic systems, when most people actually want me to do a marketing blitz or traffic blast.
Once I realized that most folks want a traffic blast I decided to hang up my spurs permanently. Not only do I not have the staff or the time to do hectic traffic blasts each month for the same set of businesses, I hate doing them! The hectic intensity is too much for my lazy nature — and most importantly is 100% wrong for most businesses to do more than once a year.
It was a HUGE mistake to believe that people know the difference between building a traffic system and doing a quick, short blast of traffic.
So I came to an epiphany. Why don’t I show people how to do both? Which came with the issue that first you’d have to know what I was talking about. So here goes.
Stay Tuned.
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