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News ==> The format of the Google News has changed, on the level of the additional articles.

Clip ==>

Last Thursday we launched a new format for story pages on Google News. These are the pages you see when you click the “all [#] news articles” link of each cluster of articles which cover the same news event–or “story,” as we say on the Google News team.

(If you still don’t get what they’re referring to, click the link to take a look at the screenshot.)

Link ==> Google News Blog: More ways to see the story

Why It’s Relevant ==> Context. Google News is adding more context to the news - that timeline feature seems like it would be particularly useful. Imagine getting breaking news in Twitter that there’s an earthquake somewhere. You turn to Google News for some verified or official updates about where it was, how many injuries, what to do to volunteer or where to send donations.

With that timeline you could instantly see who has the freshest news - and if corrections need to be made on the fly, as often happens, the most up-to-date source probably has the best information. In the time it took you to read that, you could be taking action already.

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News ==> Search Engine Land reminds us that today from 10 am to 11: 30 am Pacific time, Google is having a Searchology Event: An “Insider’s Perspective On Search”.

Links ==> If you can’t watch the event live, visit the home page of Search Engine Land for their Live Blogging.

And here’s Google’s Press Release about the event.

So What? ==> As the SEL article asserts, the first event they had of this nature in 2007, they announced Universal Search, which had a big impact on SEO, which then had an impact on your business. Google skipped the big deal last year.

And I just smell something coming up. In the past, I’ve been able to either break news or spot breaking news on Google by watching them during their “calm before the storm” moments. This feels like one of them. It’s odd that the event wasn’t covered on the big Google Blog and that a news search about it brings few results.

Could be nothing, but I’d keep one eye on the live blogging just in case.

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Enjoy. :)

Soon we’ll chat about what good Google SearchWiki is to you and your company. Is it just a fun toy?

Or could it help reinforce your reputation?

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Read more

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Great video by the great and powerful Loren Baker of Search Engine Journal pointing out some AdWords flaws. Should lawn care companies be showing up for a curtains search? As an advertiser, would you want to pay for that click?

Video page

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