Your Content, Marketing, and the Magnificent Why
Back when I started this site, it was to say something that I thought everyone already knew: with incredible content as a basis, any level of traffic is possible. You don’t need more money. PDF
A Toast to Lisa Barone – Blog Post of the Day
I’m not an ass kisser. Never will be. If you’re expecting a page full of sucking up, I can save you some time. This post isn’t about singing Lisa Barone’s professional praises – some things are self evident. But it is about one of the best posts I’ve ever read of hers. PDF
Tool Time Friday | Marketing the McRib
We’ve all seen the insipid McDonald’s commercial wherein a young girl asks her mother, “Where does breakfast come from, mommy”? Her mother’s answer is downright stupid. And then there’s McDonald’s commercial reintroducing the McRib Sandwich. I got to thinking what exactly is this gut bomb made of. I searched and found the following. PDF
What’s Like Got to Do With It? [audio]
Today I bring you a short rant in which I reveal some things I secretly HATE but still use to increase my traffic, and thus my subscription rate, and thus my sales, and ultimately, my income. Listen! PDF
What Matters More- What We Call It or That We Do It?
I’m specifically talking about branding right now. But this could be any aspect of small business – customer service, marketing, social media, newsletters, meetings… And I believe the answer is, it only matters what you call it if what you’re doing doesn’t match what you’re saying that you’re doing. For example, you can’t call it [...]
What Does Independence Mean to Entrepreneurs?
I hope you had the greatest 4th of July ever, whether you celebrate Independence Day stateside, or if it was just another Sunday. PDF
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