Archive for the ‘social media’ Category

What’s Even More Important About Google Buzz for Business

I’m going to keep this brief because of all the time I spent looking for the bumblebee, thinking of what a mascot for Google Buzz would look like.

Birds tweet, bees buzz. But is Google’s Buzz the work of busy bees, worker bees or heaven forbid, bumbling bees?

Time will tell.

(more…)

UPDATED: Google Social Search and How It Impacts You #business #socialmedia #Google

(Sound problem on video has been fixed.)

It’s a bit more clear how Google Social Search Impacts Your Business with visuals, as the video above “How Google Social Search Gives Your Social Media Efforts More Impact” will show.

Here’s a quick summary of what you’re looking at, followed by a few points I didn’t make in that video.

(more…)

2010 Traffic Trends: Bizstreaming Gains Popularity But Doesn’t Quite Mainstream

Lifestreaming has been around for a while, arguably longer than blogging.

Where a blog is a collection of regular entries containing commentary around a certain person, topic, niche or business, authored by the people associated with it, lifestreaming is a centralized collection of the various streams about a single person, topic, niche, business or other entity.

Though it’s been growing in popularity for individuals at a fair clip since 2007, the technology to successfully lifestream has been behind the rate and design at which a business would find useful.

Most individual lifestreams are a collection of every public stream of information that individual finds relevant to share.  If you’re familiar with services like FriendFeed, you may already have an idea what this looks like.

(more…)

2010 Traffic Trend Round-Up: Let’s Take a Look Ahead…

new yearEach week, we’re going to start having a round-up post that explores some of the best-of  information from other sites our team reads. This week,  we’re putting the spotlight on conversations about what to look forward to in 2010.

Many different predictions for the future are made but how many will actually come to fruition? Who knows.

We have had several highs and lows in the current year. It’s time to look forward to next year. (more…)

2010 Traffic Trends: Do You Want Visibility or Control?

Somewhere in a town far away (unless you live near Prince George’s County, Maryland), I’m getting ready to transport these Christmas gifts to my cousin’s Christmas celebration.

This other part of me, though, is thinking about the New Year already, and what you need to know about the coming year.

This past year, I’ve noticed that the people who are the most resistant to social media are the folks who claim that they can’t measure their return on investment, either because the returns on investment aren’t measurable, or, more likely, because they don’t know how to measure it.

(more…)

What is Social Currency?

cooperate

So a week ago, I started out with intention of doing a series on Social Currencies. Then I realized that depending on your perspective, the way I wanted to talk about Social Currency didn’t really work.

This concept of currency within the economy of social interaction is really a much smaller concept within a book I’m writing about how small businesses gain the upper hand online through the leverage of resources.

But I digress. Here’s the point.

(more…)

If Twitter Ads are Evil, What’s Your Company Supposed to Do?

handshake-globeHave you ever fast-forwarded through a commercial?

Have you ever used an ad-blocker?

Have you ever changed the radio station because there was a commercial on?

(more…)

7 Social Media Tactics for Explosive Results in Your Business

Smart Social Networking Reaches the Entire MarketFirst, let’s define the term Explosive Results for our usage.

When you visualize something exploding, you think about a burst of energy, often associated with fire for some reason – probably the fault of our favorite action pictures.

I love to see things blow up as long as I know no one really got hurt – not just in movies but in website promotion. And an intelligent social media strategy won’t just get you several thousand links from various social sites. It can bring you premium web visibility, more targeted visitors, and bring you closer to your existing audience.

(more…)