Be Part of a Package Deal – Traffic Tip #73

If you can’t get the traffic you need on your own, get bundled in with someone else’s promotion. Let them drive all the traffic, and you just slip in a high quality item of your own for free.

Now, there ARE dangers to this. You need the full endorsement of the party whose package you’re included in, or your stuff may be seen as just some free filler junk.

But when this is done correctly – Oh. Boy. The traffic is unstoppable because first, you’re in front of an audience of known buyers.

Second, you’re associated with and endorsed by someone they trusted enough to buy from.

Third, if you’re good, they’re going to talk about you. They’ll tell their friends, their spouses, their kids, fellow entrepreneurs, people they work with, people they want to impress.

Heck sometimes they’ll tell people they don’t even LIKE.

Who knows where this human impulse to be seen as a resource of goodies comes from? Use it to your advantage and BE the resource.

So how do you get bundled in? Look for people making bundles.

Zero Cost Promotions helps you find authors who want to boost their sales with related giveaways.

Help a Reporter Out has a new list for gift bags that can help you find people to get bundled with, or help you find people to be included in your bundle.

This $17 special has several good resources for finding list-building giveaways, and some advice on running one of your own.

You can contact conferences – sponsors and speakers often get a spot in the swag bag. Or you could be an exhibitor at an expo and just give swag away in exchange for emails. I could do a whole tip just on swag…. maybe I will…

The essential thing to remember here is that you’re leveraging the resources of the combined group of related items to widen your exposure among audiences that don’t know you yet.