Friday February 10, 2012 1:21:44 am (Pacific)

Behind The Scenes Of Microsoft Takes On Google

Behind The Scenes Of Microsoft Takes On Google: “Very nice details on MSN Search’s Chris Payne making a pitch back in Feb. 2003 that outsourcing search was a bad mistake for Microsoft to make — instead, it needed to build its own Google-killer technology. Gates, of course, signed off on the new direction, project ‘Underdog,’ it was dubbed.”

Note: You need a paid SEW subscription to read the referenced article.

Tinu Abayomi-Paul is the CEO of Leveraged Promotion, a member of the Network Solutions Social Web Advisory Board, and Editor of Women Grow Business. Her website promotion company specializes in reputation management, and building traffic systems for business. You can find her on Google+ and Twitter.

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