What do I mean by how you blog?
The most common mistake made by the novice blogger is to fill their blog with 60% recycled content. Sure, it’s fine to quote other sources and give your opinion. But just reblogging other posts, and cutting and pasting reprint articles almost exclusively does not a great blogger make.
And maybe you don’t want to be a Great blogger. Perhaps you don’t have the time. But you do want to be at least a good blogger, or you just shouldn’t bother. (Is it me or did that rhyme?)
Your content doesn’t have to be picture perfect, and you don’t have to make article-length posts to your blog as I often do. But what you do need is:
- Blog Posts that Engage Your Audience
- Blog Material that is either Original in Topic, or Original in Approach
- More Original Content than Re-Hashed
- Unique Viewpoints, Sources or Perspectives to add to content that you quote.
Does When You Post to Your Blog Make a Difference?
Yes. You’re going to find that some days of the week get you a better response, maybe because more people are online, or because you’re an entrepreneur, informing other micro-business owners, who are around more during the day than early in the morning.
Maybe your blog is a hit with the after work crowd, or you appeal to a younger audience that’s around more in the summer when school is out.
Paying attention to trends that work best for your site for the time of day, week, and even year, can bring a measurable boost to your readership. Some people, myself included, even find that blogging when more people are likely to be on the site brings a boost in sales.
There isn’t much hard data as to why that is, but logically, if I’m browsing a store offline, it greatly increases the chances that I’ll leave without buying if no one is around.
Does that mean you have to be around and blogging all the time? Not necessarily. But if you see a dip in traffic or sales when you haven’t posted in a while, a few short posts may help reverse the trend.
Next up, we’re going to get into a few specifics, and I’ll be making references to other sites and blogs where you can read more.
Tags: free traffic :: website promotion :: Blogging :: blog :: blog readership :: traffic :: blog traffic
