Clip ==> “While Google says several members of the Fortune 500 use Urchin’s products now, this is clearly a play at the middle market, which makes sense for Google. Increasingly, software vendors want to reach the mass market, but that can be a logistical challenge. No deal alone is very big, and it’s difficult to call on individual companies without a large, direct sales force.
But Google has a ready-made sales infrastructure: According to Nielsen/NetRatings, the site has 380 million unique users every month. And thousands of small businesses already rely on search ads to lure customers to their sites and products. According to Jupiter, some 83% of businesses advertising on the Web aren’t using analytics now and don’t know they need to. Many of those are likely small companies.”
Link ==>Analyzing Google’s Analytics Strategy.
Thoughts ==> I don’t know about you… but I’m still stuck on the “380 million unique users per month” part. Damn that’s a lot of folks on the one hand, and on the other, I would have thought the number would be higher for some reason.
Not any logical reason, just an inward perception….
Tags: free traffic :: website promotion :: Google Analytics :: Google
