De-Dunderizing and Un-Veridifying in a Marketing Age of Arrested Development

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Day 285 © by Alan / Falcon

The Revolution introduced me to art, and in turn, art introduced me to the Revolution!” Albert Einstein

There’s a reason why I use or create examples in art and pop culture to express ideas about social media.

I can’t say it better than Einstein but here goes – the art societies create often illustrates where that society is going, sometimes decades before change shows up in society. Think about how many seasons Arrested Development would make it to today, almost ten years after it debuted versus when it came out, confusing half its intended audience with the absence of a laugh track, and the documentary-style presentation.

The show was ahead of its time. Tap your neighbor if you watched this fine show when it was on TV, or on Amazon Prime Instant Video, Hulu, or Netflix now.


Inside jokes aside, some of these parallels are very revealing. Among my favorites examples in observing how many companies react to technology from a marketing perspective are also The Office, and a less popular show that was at least as brilliant, Better Off Ted.

In Better Off Ted, the company the protagonist Ted works for was constantly coming out with commercials that openly mocked the type of ads General Electric is still running (see the General Electric Super Bowl Ads, on several worst ad lists, though they are getting better by introducing the people aspect in the one about beer). One of my favorite examples of the VD mockery follows.