I’m not talking about us getting rid of Tooltime Friday. All of the Morgan-lovers would roast me alive, and I have tender, sensitive skin.
But what I’ve noticed is that Friday is a great day to wander around in Facebook, particularly in the afternoon, and it often takes me into some unexpected blogging situations.
For example, the way I got the idea for this post is that Guy totally rocked my world, because he’s got a Facebook Friday going. I found out because we’re Facebook friends – I don’t know him in real life, but because we’ve got that Facebook connection, I end up in his site more often, because headlines from his content publish into my page.
I’m supposed to be gathering screenshots for the F.U.N. ebook I’m releasing about Facebook this weekend, but Facebook is like crack – Rodney calls it Crackbook.
Also, today I was in Jeremiah’s Web Strategy Group. I consider Jeremiah to be more than a Facebook friend. We’ve had some direct contact beyond the fact that we have access to each other’s full profile.
I answered a topic in that group today – the question was “What’s Your Widget Strategy“. If you’ve got a Facebook account, you can respond to that discussion by clicking the link.
Here’s what I said.
I guess the first thing to do would be to Have One, lol.
So far the only widget I have is one for Google’s homepage. Which should NOT be underestimated – about a week after I started testing it, my host wrote to tell me I was about to crash the server. I’m definitely way behind on widget development.
The strategy I’m developing now is to push teaser content out through widgets, until I think of something better anyway. My iGoogle widget has an updatable daily link which was pretty easy to make. Every day I change it to a new traffic tip. The next stage will be to connect it to blog posts so that people can give feedback on what that day’s action step resulted in.
In 2002, the marching line used to go something like : -> widely published expert article in reputable publication/search engine ranking/link/other origination point -> link push to landing page with another article and free advice -> subscribe push that asks permission to take them to a sales page -> sale @ 2 – 15% depending on the page, the other 85% – 98% went into follow up, then sales went into post-sale follow up for more sales.
And the system itself is largely similiar, but there are more origination points, and more of an emphasis on getting people to your *content* than to your *site* per se. And yet, strangely enough, it could take up to 7 weeks to get through all the steps before, and now, I can sometimes get someone through all the steps for a first sale in 7 hours, with much less effort.
Sigh… I heart the Web.
I’ll let you guys know when the widget for daily traffic tips is out of testing. Should be any day now. The point here today is – these are the kinds of discussions you’re missing out on by not being on Facebook. If you’re not on it, get on it. I’ll have more reasons for you in the next part of the Facebook Series.
