Fill the Content Deficit : Part Four

Can your blog also serce as an audition to a person who might be interested in hiring you or purchasing your products and services?

Why not? You’re sharing your knowledge on your area of expertise. A blog helps you brand yourself an expert, particularly as you become more referenced online. Buyers often prefer to buy from people they know, and those that are approachable.

So how can you do this with your blog? There’s many ways:

• Open the floor to commenting, or publish your email address on your blog
• Link to your sales pages (rather than making your posts into sales letters)
• Blog about solutions to common problems that your product/service solves
• Be a resource, not just a salesman

I’ll have more for you as the books come together – or I might just pop out another quick guide, who knows?

Tomorrow is Traffic Thursdays, when we’ll get more into the discussion about getting more traffic to your blog, and your site in general.