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Internet Week counts Yahoo, MSN and Amazon among Google’s rivals. Among the rivals is an issue of loyalty, as the article states, Yahoo and MSN don’t really have any personality.

My Own Wild Speculations and Gossip

I think that if the search engine game turns out to hinge on an issue of loyalty, two interesting things become a factor…. Amazon’s new search engine, and the only other group of people besides every day searchers who really have a reason to be loyal to any search engine.

Webmasters.

I’ll come back to the webmaster thing in a minute.

But if Amazon.com would really put a face on their corporate image, they’ve already got trust the size of eBay, and lots of research. The a9.com search engine could become the search engine of the intellectual, the reader, the smart guy, the bookworm.

At least, they can win surfers that way. If they want me as a webmaster, they’ve got to make the proceess of being a great affiliate a little bit easier. I mean I do great when I have the time. But who really has the time?

But back to the webmasters. Who else cares how they get their search results, so long as they’re relevant and convenient. I say we matter. And we’ve really been a little quieter on the whole matter than we should be. Without sites, where the heck would people on the internet go?

Google is my one true love, you all know that. But while I’m being a bigamist, and having an affair with Yahoo anyway, there’s more than enough of my site to go around. If Yahoo, MSN and Amazon make it easier for me to make money off their names and features, while promoting my own site, hell, I’ll be there with bells on. Please direct your attention to Exhibit A at the top of this page - you think that banner is there because I love Google?

Well. You’re right.

But my love is Totally conditional.

I love Google because they’ve been good to me, the extra small business owner who got more traffic to her site by playing by the rules. Then, after I made money from just selling my wares, they throw more money at me.

And I would quickly build and direct traffic to new, completely free resource sites for the same purpose again.

Dear other major search engines - if the limits to my love is a problem, throw money at me. I can and will be bought, so long as no one gets cheated or hurt. So buy my love.

Please?