So you’ve got the people coming in, but they are leaving without buying anything? What’s the solution?
First thing – you want to make sure you have implemented is a tracking system. But let me back up for just a minute.
The biggest traffic secret, as far as I’m concerned, is that you don’t need thousands of visitors to your site if your product is converting well to sales. What’s well? I could quote you industry standards and all that, but I have another idea.
Realistically, how much would you like to earn in a day? Maybe you love your work and you have no intentions of quitting your day job, you just want to have a little something hands off on the side, enough to eliminate your car payment. So you’d like to see one sale a day of your $20 product.
If, for every 100 visitors to your site, you can make one sale, and you have 100 visitors a day, this time next month, that’s $600. Keep your expenditure low to get that visitor, and it can be mostly profit.
Personally, I average somewhere between 4 and 14 sales a day when I have promotions, free or not, running. It’s not always on a premium product, but it makes for enough not to have to work outside the home.
What I’m going to tell you now is just a gloss over of the system that works best for me. I will go into a lot more detail when I’m done updating my Free Traffic Primer.
So back to the tracking system. Make sure you know not just where every sale comes from, but every newsletter or free course sign-up. This will be essential for testing.
Before we proceed, I suggest you make a copy of the location where you have people sign up or buy at your site, at least one. And if you can, code your buy links and order/invoice numbers according to where they came from. I can look at the item number and tell whether one of my site members bought something, or if it came from an advertising campaign, an article, PPC, etc.
I’ll keep going down this path momentarily in part two.
