Is there a secret to building an algorithm-proof site?
Yes.
Will I tell you what it is now?
Yes.
Will you like the answer? Maybe. That really depends on whether or not you understand the answer.
If you “get it”, you’ll be overjoyed. If you don’t, you’ll be puzzled. But I’m finishing up a book about the details of the process this weekend, so hopefully that will help clear things up for you.
The answer to your question is this: The secret to building an algorithm-proof site is that there isn’t just one secret.
If you can really focus in and understand that one thing about search, any headaches you’re having about getting better results will clear up.
It will take work to figure out what kind of plan to set up and how to maintain it, but once you do, you’ll be able to build your own special sauce that keeps you in the search engine.
For now, here some tips for an algorithm-proof site that you can think about when building your plan.
- Incorporate authoritative linking as part of your search engine traffic plan.
That’s not to say that you should completely abandon reciprocal linking, however, you may begin to find, as I have, that it’s no longer necessary.
- Realize, at the same time, that links aren’t the end in and of themselves – they are more of a measure of your progress.
Being out for any and all links, or even the best links, isn’t going to do it for you alone. For small business sites to small corporate sites, they aren’t the only thing to focus on.
- Create relationships between the content you want to be listed for and each of the public documents at your own site.
Keywords count. Just don’t overdo it, though. Think more like – if I had to work these phrases into a conversation out loud, how would they fit without making me sound like an idiot?
- Also create relationships between each of the public documents at your site, and similar documents at other sites. But don’t cheat.
These need to be real remote references to your site, and in context as much as possible.
- Employ more than one method to build those relationships, then continue to build on them and expand them once established.
It is, in part, a (link) popularity contest, and you’re not winning if everyone has the exact same thing to say about you – it makes the machines that are evaluating your site think that you’re cheating.
- Get your foot in the door first, and it will be much easier to work the rest of your site in.
I.E., discover the easiest road into the search engines and build on that. There’s some term that is directly related to the term you want to rank for that is easier to get. If your area is more competitive, it will take longer to find that term, but keep looking.
- Realize that you may see faster results by focusing on content deficits, but long-term results don’t happen overnight – unless you buy them.
Here’s an extra tip. If you really want that first page position for your favorite keyword tomorrow, then buy some limited quantity of it, say, $20 – $100 worth, and point it towards what you hope will convert to sales. If it’s not bringing the results you want then getting it naturally probably wouldn’t be worth your time either.
In the end, building an algorithm-proof site is about building a relationships between documents and topics. This doesn’t just go for the documents at your site, or remote documents, keywords, links or optimization. A friend of mine once said something to the effect that being in a good relationship is like getting perfect sound out of your stereo through your graphic equalizer.
She was talking about love, but it applies here as well – perhaps even moreso.
The secret to better search results that are long-term is in understanding search from both the analytical and philosophical sides, and incorporating the knowledge you build into a comprehensive plan.
Tags: free traffic :: website promotion :: SEO ::search :: SEO ::online visibility :: SEM
Resources : All done! Read the entire series about Algorithm-Proofing on one page.
