That’s what we’re going to talk about, can web video bring traffic to your site? Does it matter what kind of site you have or does it matter more what kind of video it is? And, as with anything else, if you can get targeted traffic to web videos, does that mean that you’ll be able to monetize them evenually, making a living just from web video?
Before I start looking up videos and looking at the money, here’s part of the perspective I’m thinking about this from….
What if the Internet had as one of its central concepts that television is largely based on – the content draws the people, and the advertisers foot the bill? If I could somehow turn my knowledge share largely into video, sponsored by companies larger than me, could I imagine a time where my business could be sustained purely by advertising?
Of course it’s every content creator’s dream. Many people live this dream from AdSense/FeedBurner’s Publishing Network/BlogAds…. and I’m one of those people – though to a lesser extent than others, because I spend most of my time teaching people how to do what I’ve done.
(Planning your business around revenue rather than just what you love doing – a topic for another day. Me? <---- Guilty of the latter.)
But, that aside, it would be so much bigger with video. If the revenue stream was there, I could turn Free Traffic Tips into a weekly show, sponsored perhaps by full service search engine optimization companies, pay per click search engines, etc. How would you like to get my $97 products for free, forever?
On the other hand, you think about what the consequences would be. If the web had those possibilities, two years from now, let's say, where I could force insert ads into my videos, and get paid per view of the ads instead of per purchase of my product, would the commercials be the skippable type like they are on TV? What value would that have to my clients, or my advertisers.
On the third hand (I have four hands, of course. Didn't you know? I used to be in the circus.), what about the other issues. What if the web never became a viable place for video advertising, despite the ability to hyper-target a consumer, for whatever reason? What if it's just a traffic draw?
Do you have to make a funny video? Can you make a how-to video that's actually commercial in nature, and yet useful, and still be able to use some of these viral sites to draw traffic to you? Do the numbers support these theories?
Some of those questions I'll answer today. Some of them I'll come back to another day. But without further ado, let's go ahead and look at some of them there numbers, shall we?
