Yes, it’s from Search Engine Journal again.
The News
Domain Names Still Important Despite Search Engine Popularity
My Own Wild Speculations and Gossip
The average webmaster will continue to feel important if those of us struggling to stay content focused and relevant were rewarded with consistent, fair listings that the average search engine hacker can’t crack.
And again, continue to buy my love, in a way where they can not only survive short term, but thrive long term from the prospect of supplying a constant stream of good content.
I’ve got one friend who got his legitimate site knocked off the top listings by spam sites who somehow manage to benefit from the very algorithm change that was rumored to have been intended to punish them and not real sites like his.
Yeah, his site is climbing back in the results with some tweaking, but it shouldn’t have to be that way. Make it easier for folks like him to focus on providing content instead of playing this game where his site is only naturally relevant if he hops on his left foot during full moon Tuesdays.
While you’re at it, give surfers a vote that factors into the equation – an Amazon-style message like “surfers who like this site also like.”
I’m lucky. I was able to learn a consistent, ethical system for getting into the search engines, based on the things about them that don’t change. When I start new sites, I’ve been able to stay out of places like the Google sandbox. (So far!)
With that, I get consistent results that don’t vary from one of the best and most targeted sources of first-click traffic, and I’m grateful for the boost. Getting consistent results from search engines should be more of a time saver, for the average webmaster though.
I just think we saw a lot more purely content-driven sites when the hobbyist webmasters and time-pressed small business owner were focused on content-only, not what it takes to rank well.
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