So I was asking myself, when I had my cell issues (not padded-cell, cell phone), I immediately thought about how I could turn my problem into an opportunity for growth.
That’s when I came up with this idea – I know from that experience what things, as a small business owner that I can’t do without, what resources should every traffic-seeking webmaster have?
Well, the first thing you need, on a basic level, is a good html editor. We just don’t have the time to code every html page into Notepad, as is my preferred method. So what makes life simpler?
If your html code is jacked up, you can forget about traffic. But not everyone has the money to drop on the commercial tools. And sometimes, the best ones are free anyway. While I’m a huge Dreamweaver fan, to me, nothing beats Arachnophilia. Hands down, it’s one of the best html editors around.
If you’re making a really big site, one of those resource sites – you might also think about getting your hands on a content management system. In my newsletter I cover a wide range of them with reviews. But my favorite is also free – PHP-Nuke. It’s highly customizable, and has a great support community. You can even make it compatible with all search engines, which I discuss further in the Forums. (You don’t have to register for the rest of the forum, but this tip is in the Member’s Only section Free to join).
The only places I feel PHP-Nuke doesn’t quite meet my needs is in the Journal module, and the duplicated META tags on every page. I prefer to use Blogger, also free, and a good Meta tag editor- though I prefer to use only two or three tags on most of my site. With a combination of these three tools, you can have a decent looking site that the search engines can find, and you can funnel the time you lose with coding into time you spend promoting your product or service.
