Every month of the year has a holiday. And every holiday is an excuse to get in touch with the people around you — why shouldn’t that include your customers and clients?
Whether it’s a funny video, a sale, a contest, or a quick email with warm holiday wishes, holidays are a fine reason as any to follow-up with the audience that has requested information from you.
It doesn’t have to be a big deal, but don’t opt for just the boring “Happy Whatever Day!” message every time either. Give something away, hold an event, give an award – whatever you do, make it a memorable experience as often as you can.
This helps your traffic and sales because sometimes it’s just a matter of reminding people who were on the cusp of buying that you’re there to serve them.
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