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� Google AdWords API to be Released to AdWords Advertisers - Search Engine News Journal:

“What this will allow is the greater flexibility in managing ones AdWords campaigns, allowing advertisers to write very customized applications to control an infinite number of possibilities with price fluctuations. The possibilities are endless with this, competition, creativity, technological wits and PPC smarts will all come into play. It should make for an interesting future for the PPC industry.”

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