Google Groups | What’s New | Why Care
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Google Groups are kind of a cross-breed between public forums, what used to be newsgroups or Usenet groups , and a discussion mailing list. With an upgrade freshly out of beta last night, the new features seem like they will help facilitate communication between its users even more.
These enhancements include:
- File Sharing
- Member Profiles
- Collaborative Web Pages
- Customization of a Group’s look and feel
Google Groups can be public or private, moderated or not. But why would you use Google Groups instead of creating a regular forum on your own site’s servers?
The most obvious reason is that the fish are already there. What I mean by that is that to have a forum at your own site, you’ll have to seed it with members, and then get the group to grow. It can be an intensive endeavor, one that requires time and resources a full time business owner may not as readily have.
But when you start a Google Group, you’re casting your line into an ocean full of marine life, so to speak, rather than attempting to get them to come live in your pond of their own volition. Millions of people already use Google Groups, some migrated from when it was Usenet, and many from daily searches at Google.
Of course, that doesn’t mean that you can’t still have your own very successful forum at your own site as well. Some discussions are better in a closed community with fewer distractions. Anyway, who says you can’t have both? Or that you can’t participate in Google Groups to cultivate or show off your own subject-matter expertise?
On the other hand, Google Groups is free, and you can participate via the web or over email.
That nifty new facelift doesn’t hurt its case either.
If you’re still not sure how Google Groups would benefit you, get into the Google Group groove with some free tips for both the new and advanced Google fan.
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