I’ve loved Duct Tape Marketing Weblog – long before it was voted “Voted Best Small Business Marketing Blog”.
Here’s what John had to say about compliments from clients recently :
“I believe that when a client reaches out and tells you that you did a good job for them, they are asking you to take the relationship up a notch. Don’t let the opportunity slip on by. You’ve got to get straight in your head that this is the perfect time to ask for and receive a testimonial, a lead, new business or a referral. You don’t have to fall all over yourself acknowledging how smart you are. You can seize the day tastefully by simply being prepared to suggest that your client might know someone else who would like these kinds of results.”
The blog is consistently full of gems like this. Drag this link into your feed reader to subscribe.
