Huh?
I know, right?
But check it out:
“Initially, search engines would look solely for the presence and frequency of keywords on a webpage to determine relevancy. But such an approach can result in poor results. For example, search results might distinguish between synonyms, such as ‘car’ and ‘automobile,’ or fail to distinguish between polynyms (words which have multiple meanings) such as ‘apple’ and ‘computer.’ Latent Semantic Indexing (LSI) is an approach to understanding keywords in the context of the words on the entire webpage.”
If your brain has not imploded from excessive use of SAT words in the morning (or you read that after you had your coffee), then you are probably interested in continuing on here:
