Friday February 10, 2012 6:21:25 am (Pacific)

How the Superbowl Can Help You Understand The Power of Relationships (Part Two)

By Tinu Abayomi-Paul

It’s the power of branding – specifically that the power of branding and the power of relationships are one and the same.

This is probably the most important traffic tip there is. Because it’s the reason why you could do the exact steps of a traffic program as the person next to you, as your competitor, and get startling, mind-blowing over-the-top results, or fail abysmally.

That reason is that traffic is not enough. You *must* create fans to thrive in any economy. Your company, your products Must have personality, identity, to be noticed. The one thing that will save you when the waters get choppy is that you put some of that magic you into your communications about your business, from your sales letters, to your podcasts and videos.

I make mistakes all the time and I’m sure you’ve seen them. What saves me is that I am wiling to reveal myself, be open and transparent, let people correct me in public (so long as they aren’t disrespectful) and address those errors to the best of my ability. I also have some pretty great successes to back me up.

Many people will say branding doesn’t matter — and if you have an unlimited budget for ad spending, or want one-time customers rather than a business, well, it doesn’t. However, when I want to know if something works, I think about whether Coke or Pepsi would do it. And they each spend about 3 million bucks during the Superbowl to brand. I guess that means yes.

But when you are in a market with fierce competition, or you’re the small business up against the big business, then you must brand.

Why?

I’ve said it before, and I’ll say it again.

No one gives two craps about some company selling some stuff.

Fans have died, literally died for the love of their projects and hobbies. This year, think about how you can cultivate a following.

Tinu Abayomi-Paul is the CEO of Leveraged Promotion, a member of the Network Solutions Social Web Advisory Board, and Editor of Women Grow Business. Her website promotion company specializes in reputation management, and building traffic systems for business. You can find her on Google+ and Twitter.
Tinu Abayomi-Paul
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Posted On February 2, 2009 | Posted in | Tagged , , , , , , , | 9 Responses

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wedding updo

Super Bowl commercials hardly ever live up to the hype it gives. There are usually only about two memorable ads per year on average with most of them being corny unmemorable ones wasting our time in between. Out of all companies, GoDaddy's ads are the biggest offenders with their almost adult-content like clips.

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wedding updo

Super Bowl commercials hardly ever live up to the hype it gives. There are usually only about two memorable ads per year on average with most of them being corny unmemorable ones wasting our time in between. Out of all companies, GoDaddy's ads are the biggest offenders with their almost adult-content like clips.

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Tinu

Hello Coach Iyabo.

Thanks for the love about my Uncle. I have two favorite Uncles and he is one. I know I'm not supposed to have favorites, but it's based on knowing them as influences on my life.

For the purposes of our discussion branding is the sum total of the actions you take to form an identity around your company. With successful branding, your clients and customers relate to you based on the personality you assign to your company. Your brand, so far, brings to mind a firm yet gentle mentor.

When you're marketing your product, not every single action you take may immediately or directly bring traffic to your site, but still builds your business. One would hope that it still brings you traffic indirectly once the foundation has been lain, as in the case of article marketing.

With the right article marketing strategy, most people will be compelled to come to your site immediately as a direct result of reading your article. People who don't come will at least find you memorable and compelling enough to seek out more about you. That's an example of branding at work - instead of just being another life coach, for example, when I think of you, I think of "Success and Abundance" and not just in business but in all areas of my life.

In my mind, I know you distinctly as a person of course, but some of that personality rubs off into what I think about your company. What that identity forms in my mind as a customer is my impression of your brand.

Is that clearer? :)

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Iyabo Asani

Oooh! Tinu. So good. So branding is the key to have a cult like following.

OK. Thanks. I loved the story about your Uncle Ayo.

When you say branding, You do not get into it. Are you saying advertising? Putting your brand name out there?

Iyabo

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  1. » Traffic Tip # 1 : How the Superbowl Can Help You Understand The Power of Relationships (Part One) | Free Traffic Tips | says:
    February 2, 2009 at 9:57 pm

    [...] pm (Pacific) Subscribe by RSSSubscribe by email « Tool Time Friday | SEOQuake Update! How the Superbowl Can Help You Understand The Power of Relationships (Part Two) [...]

  2. tinustuff says:
    February 3, 2009 at 6:47 am

    How the Superbowl Can Help You Understand The Power of Relationships (Part Two) (via Free Traffic Tips) http://is.gd/iamb

  3. Tinu Abayomi-Paul says:
    February 6, 2011 at 3:08 pm

    RT @Tinu: How the Superbowl Can Help You Understand The Power of Relationships (Part Two) #smb http://bit.ly/dEArEq

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