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Because that’s just it, there isn’t just one underlying principle. If it were that simple, we’d all learn that one principle and everything else would follow. There are3 things that have worked for me and for the people I know who have long-term success, things I always come back to.

1- Working for yourself or as head of a company means redefining what you think of as work.

I find that when people think “I’m going to work for myself” they’re looking to work for themselves the way they work at a 9 to 5 job. Work to BUILD something isn’t the same as working for a PAYCHECK. There isn’t a shortcut to success – there are plenty of ways to make it easier on yourself – outsourcing, software, JVs, partnerships, advertising.

But at some point, you have to do SOME work and it’s always harder than you thought it would be. That doesn’t mean you’ll work that hard forever – if after 3 years you’re still working 20 hour days you haven’t built a BUSINESS, you’ve built a series of successful LAUNCHES.

2- You must have singular focus. You can’t chase 11 gurus and become successful as a business person – you’ll just be a succesful customer. When will you implement solutions if you’re buying and using a new marketing product each week?

You find one mentor whose techniques work for YOU, who isn’t just interested in your money, but who genuinely wants to and has helped you build your business. My first online mentor was Allen Says. He didn’t mentor me one on one but every product he put out, every article he wrote, each resource I used, helped me get a little bit further.

And you put in your work consistently. If my health issues weren’t a factor, or allowed me to be more consistent I’d be a millionaire now. – literally the only thing standing in my way has been the ability to be consistent. I’ve generated $100k in sales in a week, then $2k per month for a year, then $10k in one launch and $1k in another. The only difference between them is that I didn’t remain consistent.

3- You need a system to get leads, traffic and sales to continue to come in to your business. One that takes elbow grease or the labor of someone else to set up, but by the 3rd- 6th month can be semi-automatic or fully automated, to keep building new sales for you and also help you follow up with existing contacts and customers. If you don’t have a system for foot traffic or online traffic, you’ll constantly be figuring out how to get new business to your original product and old business to your new products, instead of constantly producing new things in a product line.

Hope that answer helps, if not, tell me specifically how else I can be of help and I’ll do my best.

Because that’s just it, there isn’t just one underlying principle. If it were that simple, we’d all learn that one principle and everything else would follow. There are3 things that have worked for me and for the people I know who have long-term success, things I always come back to.

1- Working for yourself or as head of a company means redefining what you think of as work.

I find that when people think “I’m going to work for myself” they’re looking to work for themselves the way they work at a 9 to 5 job. Work to BUILD something isn’t the same as working for a PAYCHECK. There isn’t a shortcut to success – there are plenty of ways to make it easier on yourself – outsourcing, software, JVs, partnerships, advertising.

But at some point, you have to do SOME work and it’s always harder than you thought it would be. That doesn’t mean you’ll work that hard forever – if after 3 years you’re still working 20 hour days you haven’t built a BUSINESS, you’ve built a series of successful LAUNCHES.

2- You must have singular focus. You can’t chase 11 gurus and become successful as a business person – you’ll just be a succesful customer. When will you implement solutions if you’re buying and using a new marketing product each week?

You find one mentor whose techniques work for YOU, who isn’t just interested in your money, but who genuinely wants to and has helped you build your business. My first online mentor was Allen Says. He didn’t mentor me one on one but every product he put out, every article he wrote, each resource I used, helped me get a little bit further.

And you put in your work consistently. If my health issues weren’t a factor, or allowed me to be more consistent I’d be a millionaire now. – literally the only thing standing in my way has been the ability to be consistent. I’ve generated $100k in sales in a week, then $2k per month for a year, then $10k in one launch and $1k in another. The only difference between them is that I didn’t remain consistent.

3- You need a system to get leads, traffic and sales to continue to come in to your business. One that takes elbow grease or the labor of someone else to set up, but by the 3rd- 6th month can be semi-automatic or fully automated, to keep building new sales for you and also help you follow up with existing contacts and customers. If you don’t have a system for foot traffic or online traffic, you’ll constantly be figuring out how to get new business to your original product and old business to your new products, instead of constantly producing new things in a product line.

Hope that answer helps, if not, tell me specifically how else I can be of help and I’ll do my best.

I used to have that problem, and my issue was, where do you draw the line? Because I’ve given away too much before, and sometimes I still do, and it ends up costing me money or aiding my competitors. But at some point you learn that’s only to a point – without the underlying knowledge that backs up the tips you give away free, anyone who takes unfair advantage of what you give away can only get that far.

It can backfire sometimes, but every marketing strategy comes with risk. It’s just whether you find a way for the risk to be worth the reward.

I used to have that problem, and my issue was, where do you draw the line? Because I’ve given away too much before, and sometimes I still do, and it ends up costing me money or aiding my competitors. But at some point you learn that’s only to a point – without the underlying knowledge that backs up the tips you give away free, anyone who takes unfair advantage of what you give away can only get that far.

It can backfire sometimes, but every marketing strategy comes with risk. It’s just whether you find a way for the risk to be worth the reward.