photo credit: AComment- Find the Market
- Get in the Market’s Path
- Educate that market that they have a need. .
- Tie it to an existing pain
- Make it as easy as possible for them to hear you, and also for them to want to listen.
- Provide the solution as a value exchange – make sure the perceived value of the solution is greater than the perceived cost of the solution OR of continuing to have the problem.
- Tie the perceived cost of the solution or of continuing to have the problem to an ego trigger.
- Deliver more relief in your solution than the recipient is expecting.
- Go back to step three and continue on infinite loop once the market is big enough to support you in the manner to which you would like to grow accustomed.
Most people think that traffic is all about wrestling some poor schmoe to the ground (electronically) and forcing them to go somewhere they don’t want to go.
Wrong. Traffic is about being in a flow that already exists. It’s about fulfilling desire. And if you can Create that desire, you can OWN the market. A market that other people might not even realize exists, if you create new need instead of filling old need.
Is it manipulation?
Yes.
So is copywriting. That doesn’t mean it has to be used to do wrong.
Someone has created need in you at some point. Who really *needs* a microwave oven, or a cell phone? We don’t. Not in the survival sense of the word need. Those things have been made INTO necessities. We are now thankful that we need those things.
(Then again… I could do without my cell phone. Hm.)
As you create need, traffic flows naturally to fill the vaccum created by the people moving out of their current stream and flowing to you.
Everyone wants to go where everyone is going.
