Increase Your Website Traffic with 1st, 2nd OR 3rd page rankings

Andy Beal says that according to a new study :

…62% of search engine users click on a search result within the first page of results, and a full 90% of users click on a result within the first three pages of search results. These figures were just 48% and 81%, respectively, in 2002.

…36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field.

So 1-Â Don’t let people tell you that if you’re not in the top 10, you’re nowhere. Top 10 is optimal placement, but if you’re first page and number one for other terms, it’s okay if every ranking isn’t the best. You’ll still get some traffic.

2- When you are shooting for that number one spot, not only can you get traffic in the meantime, it’s often miniscule compared to what you need.

First Page of Search Engine is Still the Best Place

This entry was posted on Tuesday, April 11th, 2006 at 7:46 pm and is filed under Uncategorized and with . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Stephanie

Hi Tinu,

Just saw your response. Was away on a media tour for my book all week (no, I don't have a cool Blackberry yet to check my email on the go!).

I use Opera and Firefox, and I love the tag clouds, because they're intuitive to me (although my readers probably wouldn't realize that they're clickable).

I'm referring to all the links and icons (tags???) under each post. Your readers are much more internet savvy than mine, so mine wouldn't know what RSS is or that icon, or any of the other icons.

But I'm always game to try something new. And if it works, who am I to say it's crowded?

Stephanie

Hi Tinu,

I just wondered what the status of the updates to the blog package were?

I see you're promoting it for people who only bought the book, but what about those of us who have the book, the Marketing with RSS book, the whole package, etc.? I never got an email or anything.

Also, I love the new design. It is cleaner and more readable than the old one.

I'm wondering about the tags. They must be great for the SEs, but sometimes they cloud the content. I feel like I sometimes have to sift through the tags to find the actual post.

I guess what I'm saying is, as a reader, I don't know what all those links mean -- there are links for RSS, and some other blue and gray links (Wikipedia?), and while I understand the content tags, sometimes I just want to get to the post right away.

Also, as a blog owner, I'm wondering why you do this. Is this a key to getting SE traffic? If so, is there a way to do it with less tags and less of the little icon links?

I feel like if I implemented this for my market (moms with young kids who are sleep-deprived!), they'd click away because it would be too much work for them to figure out what all the tags are for, and they wouldn't be able to find the posts.

What do you think?
Stephanie

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