Increase Your Website Traffic with The Blog Virus - Part One
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So. What is a Viral Blog? Why should you give a rat’s backside?
Why are we talking about rats? Ew.
You’ve heard of viral marketing. That’s when you create a strain of marketing that perpetuates itself. You don’t need to grow it. You start the marketing, it builds its own momentum and keeps on going forever. You don’t have to constantly jump-start it. In fact, you may not be able to stop it if you try.
So what is a viral blog?
A viral blog is one that people link to and pass on because they just can’t help it. If they forget to tell someone about it, they might forget to use it themselves. Folks bookmark it, they tell other people about it, they email themselves so they won’t forget. They join your subscription via email so they won’t forget. They put your RSS feeds in their own special folders so they won’t forget.
Viral blogs go beyond what is a pleasure to read and cross over into what is an absolute Must to read. Every time I hear someone say “I just can’t live without your blog”, I go back and inspect what I did that day. Any time someone says “Your blog is my home page.” I say “Why?” and start taking notes.
A viral blog is one that promotes itself - not just in the search engines, or through your personal tagging, or from others linking to you. It promotes itself in every post without turning into a sales pitch. It brings your reader closer to you and enriches their lives in some way.
If your blog is a viral marketing machine, it builds you a fan base that collects your work, instead of clients who buy your products.
I said.
If your blog is a viral marketing machine, it builds you a fan base that collects your “work”, instead of clients who buy your products. When you have a fan base, you become someone’s hobby or passion.
People could care less about some company selling some stuff.
Fans have died for their hobbies and passions.
The viral blog has style, penache, that special I-don’t-know-what. When you’re going to a blogger’s site constantly and you’re thinking “I wonder what that nut has to say today”, you’re reading a viral blog.
Infectious blogs aren’t just about traffic, or getting more sales, though that is totally fantastic. The Blog Virus is about spreading your brand deep into your reader’s mnd and becoming a household word, even if it’s just in the homes of people who buy your brand of toothpaste.
The virulent strain of blog marketing known hereafter as The Blog Virus brings you something you can’t get from a static website. If you want to make a living, start a blog. If you want to make a fortune, start a blog virus.
Tags: traffic :: web site traffic :: increase web site traffic :: increase web traffic :: more web site traffic :: web site traffic promotion :: targeted web site traffic :: increased web site traffic :: increased web traffic :: web traffic :: driving traffic to web site
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