Better titles to your blog posts or articles that you have one your site. Here’s an interesting take from the Seattle Times:
Some news sites offer two headlines. One headline, often on the first Web page, is clever, meant to attract human readers. Then, one click to a second Web page, a more ordinary, factual headline appears with the article. The popular BBC News Web site does this routinely on longer articles.
They go on to give an example:
“The search engine has to get a straightforward, factual headline, so it can understand it,” Newman said.
On the Web, space limitations can coincide with search-engine preferences. In the print version of The New York Times, an article last Tuesday on Florida beating UCLA for the men’s college basketball championship carried a longish headline, with allusions to sports history: “It’s Chemistry Over Pedigree as Gators Roll to First Title.”
On the Times Web site, whose staff has undergone search-engine-optimization training, the headline was, “Gators Cap Run With First Title.”
Smart search strategies that please both the reader and the search engines (with a priority to your audience of course) is one strategy for headache-free SEO. That’s not the whole story of how to make your search engine optimization efforts simple, but it’s a good start.
Read the rest of the story in The Seattle Times: Nation & World: “For best search-engine exposure, the answer might be in the tweak.”
Recent Comments