Today’s Blog of the Day honors go to Blogging for Business for what could become Businss Blogging’s quote of the year. If you can just understand this one thing about blogging, you’ll be great at it, maybe even become an A list blogger one day- or just get lots of traffic because people can sense your sincerity.
Here’s what Ted said in a blog post called Indirect Effects of Blogging Trump Direct Revenue:
For most people, the indirect effects of blogging will always be more important than any money made directly from blogging. That isn’t to say that some people don’t make a big hootful of cash, or you can’t make a few extra bucks directly (from for example AdSense).
It’s “Blogging for Business” or better, “Blogging as a part of my Business,” as compared to “Blogging is my Business.” Most of us won’t quit our day jobs. Hopefully you, like I, love your day job and don’t want to quit!!
So yes, blogging can be an endeavor that helps you get on the gravy train, makes you lots of money, gives you a chance to retire early or quit your job. And if your job is head-entrepreneur-in-charge, business blogging still isn’t just about the bottom line.
Ironically, the more the people I work with are seeing blogging only as a means to a cash-laden end, the worse they are at it.
I truly believe that thinking primarily of exactly how keyword dense your page is, or how many links you can get today by commenting, or whether you can get an A list blogger to write about you has an effect on what you write in your blog and how it comes across.
If your only goal is blogging to get people to click on your debt consolidation ad, you’ll be focused on all the shortcuts, and all the technical aspects behind that goal. But if you set out to inform people about their debt options, and where ever they land in clicking that ad is just one of the ways they can do it, you’re writing to inform.
Which makes your blog more useful.
Which brings you more readers.
Which results in more traffic.
Which means more people will be around to click your ads in the end.
The same thing goes if you’re blogging to get more attention to a product you sell at your site. If I wrote every blog post trying to shove an increase in your blog traffic down your throat every day, you’d stop reading. What would be the point? You know what I’m going to say and why I’m saying it.
That’s actually the first time I’ve mentioned one of my products in weeks. And that’s because, while I hope you want to buy my books, it’s not the only reason I’m here. It’s not that I’m a saint (lol, if only you knew.)
I just know that informing you and serving you works a lot better than shouting one thing at the top of my lungs all day every day, and hoping that one percent of the people who hear won’t be too annoyed to buy.
Ted says this better than I ever could. So don’t forget to stop by and see him.
Beth,
I don't know either. :)
Tim,
I think people are afraid of passion.
Jasmine,
Exactly. You're there to serve your audience, and ultimately, you're in control of how you do that.
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