Search Engine Wednesdays | AdSense video!
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Remember in the Web Video Traffic series when I said that I would do video products that were free if I could get advertisers spliced into the videos? Well, Inside AdSense tells me that AdSense coming to a video near you and I couldn’t be more excited. More stuff they said:
You’ve heard the expression “Content is king.” We completely agree, and we also realize that these days website content is much more than just text — it’s also video. That’s why we’re excited to announce that this week, we’re launching a pilot with a small group of publishers to test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get the ads.
That would be awesome. I wonder how the pay structure will go though, because if it goes per view, what if the viewers fast forward? Obviously you wouldn’t get credit for the view, unless you can force people to view the content, and interact with the screen to continue the video, like ABC’s online video player does.
But this is really exciting. I mean, you could have a video newsletter. And say you earn ten cents per ad view, you do a video with three short ads, and your list is ten thousand people… okay, yeah, I’m getting ahead of myself, particularly because I’m not in the pilot program. Still, I’m overflowing with ideas about how this could turn into profit for people who want to share content by video. I’m leaning more and more towards having multimedia products, and if this was a fair scenario, I’d stop charging for my video products as long as the ads would produce a good income.
Call me crazy.
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