Internet Week > News > Google Tests Non-Search-Related Ads

If you’ve ever thought “my market is too small for related text ads from Google”, then you might want to keep abreast of this test.

Hey, that rhymes.

“The ads would not have to be related to the content of the publishing site, nor would it have to be text-based, which is the traditional format used by Google when displaying ads related to search results. The ads could contain graphics and some simple animation.

Google launched a test of the new offering Monday with a select group of advertisers, a spokesman said. The service is expected to be generally available in the ‘coming weeks.’

Google does not plan to sell non-search-related ads for its own sites.”

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Tinu Abayomi-Paul is the CEO of Leveraged Promotion, a member of the Network Solutions Social Web Advisory Board, and Editor of Women Grow Business. Her website promotion company specializes in reputation management, and building traffic systems for business. You can find her on Google+ and Twitter.

Tinu Abayomi-Paul