Internet Week > News > Google Tests Non-Search-Related Ads

Internet Week > News > Google Tests Non-Search-Related Ads > April 25, 2005

By Tinu Abayomi-Paul on April 26th, 2005

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If you’ve ever thought “my market is too small for related text ads from Google”, then you might want to keep abreast of this test.

Hey, that rhymes.

“The ads would not have to be related to the content of the publishing site, nor would it have to be text-based, which is the traditional format used by Google when displaying ads related to search results. The ads could contain graphics and some simple animation.

Google launched a test of the new offering Monday with a select group of advertisers, a spokesman said. The service is expected to be generally available in the ‘coming weeks.’

Google does not plan to sell non-search-related ads for its own sites.”

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