Here is an article which might be of interest to you all.
The first article appeared on 4-10-07 and talks about “Viacom’s choice of using Yahoo Inc. to provide advertising for 33 of its Internet sites in a high-profile boost to Yahoo’s new Web ad system – called Project Panama.”
Quoting the article -
“Yahoo has landed a major search adverstising pact with Viacom. As part of an extensive, multi-year deal, the Web portal will serve both search and contextual ads on 33 of Viacom’s Web sites, including MTV Networks Web properties MTV.com, VH1.com, Nickelodeon.com and Comedy Central.com”
Ta-ta.
Morgan
