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Here is an article which might be of interest to you all.

The first article appeared on 4-10-07 and talks about “Viacom’s choice of using Yahoo Inc. to provide advertising for 33 of its Internet sites in a high-profile boost to Yahoo’s new Web ad system - called Project Panama.”

Quoting the article -

“Yahoo has landed a major search adverstising pact with Viacom. As part of an extensive, multi-year deal, the Web portal will serve both search and contextual ads on 33 of Viacom’s Web sites, including MTV Networks Web properties MTV.com, VH1.com, Nickelodeon.com and Comedy Central.com”

Ta-ta.

Morgan

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